• Skip to primary navigation
  • Skip to main content
  • Skip to footer

Advertise • Subscribe • Contact

The Golf Wire

Covering the business of golf!

MENUMENU
  • Apparel
    • SWING CONTROL INTRODUCES IT’S SPRING’S CAPSULE COLLECTION FOR MEN

      TRUE LINKSWEAR LAUNCHES NEW ‘TOUR COLLECTION’ FOR PRIME GOLF SEASON

      PAYNTR GOLF ANNOUNCES LIFETIME OF SPEED CAMPAIGN

  • Business
    • GO GOLF ACADEMY SIGNS WITH SWINGU COACH

      WOMEN’S GOLF DAY TAKES CENTRE STAGE AT THE NEW YORK STOCK EXCHANGE

      PADRAIG HARRINGTON JOINS SUPERSPEED GOLF AS BRAND AMBASSADOR

  • Courses
    • TPC RIVER HIGHLANDS WELCOMES NEW EXECUTIVE CHEF SHAWN HARTWIG

      LANDSCAPES GOLF MANAGEMENT SELECTED TO OPERATE THE LEXINGTON GOLF & COUNTRY CLUB IN CENTRAL VIRGINIA

      THE MEMORIAL TOURNAMENT PRESENTED BY WORKDAY AT MUIRFIELD VILLAGE GOLF CLUB

  • Equipment
    • NIPPON SHAFT PREVAILS IN THE NETHERLANDS

      TRI-TOUR FORGED WEDGES FROM KZG FOR THE SHORT GAME SHOT MAKER

      SUPERSTROKE CONGRATULATES EMILIANO GRILLO ON PLAYOFF VICTORY AT THE CHARLES SCHWAB CHALLENGE

  • People
    • NIPPON SHAFT PREVAILS IN THE NETHERLANDS

      ADIDAS SIGNS TOP AMATEUR GOLFER ROSE ZHANG

      EMILIANO GRILLO CAPTURES CHARLES SCHWAB CHALLENGE SPORTING PUMA GOLF FOOTWEAR AND APPAREL

  • Podcasts
  • Media
  • Search
    Close

PGA of America Forms Strategic Alliance with Bahia Principe in Riviera Maya

February 12, 2020

Twitter Facebook Pinterest Email

PGA of America Forms Strategic Alliance with Bahia Principe in Riviera Maya, Mexico

New relationship is the PGA’s first facility partnership in Latin America to support golfer development and tourism experiences

PALM BEACH GARDENS, Fla. (Feb. 10, 2020) – The PGA of America has formed a strategic alliance in Mexico with Bahia Principe, a tourism group of golf courses, hotels and residences, tour operations and other destination services owned by Spain’s Grupo Piñero.

The partnership will provide PGA-branding opportunities to Bahia Principe properties in Riviera Maya–a high-volume tourism destination on the northeastern coast of Mexico’s Yucatan Peninsula, with four world-class resorts, residential real estate and the Riviera Maya Golf Club, designed by Robert Trent Jones, Jr., comprised of an 18-hole championship golf course and a 9-hole executive course. The agreement marks the first PGA of America facility partnership in Latin America, as the Association continues to support the growth of golf outside of the United States.

To drive sustainable growth-of-the-game efforts in Mexico, the golf facilities will offer player development and youth programming spearheaded by PGA Professionals, as well as utilize marketing opportunities to introduce golf-centric travel packages.

“We’re excited to partner with the Bahia Principe brand in Mexico,” said PGA of America Chief Innovation Officer Arjun Chowdri. “Their enthusiasm to partner with the PGA of America, not only to enhance golf tourism in Mexico, but support our mission of growing the game and positioning PGA Professionals in roles of influence, provides a fantastic opportunity for the PGA to positively affect golf in the region.”

“We could not imagine a better brand to partner with to continue promoting golf and Bahia Principe´s support of this sport,” said Bahia Principe Residences & Golf Managing Director Jaime Sitjar. “It is a true honor and great privilege for our company to have the PGA of America beside us, supporting and contributing together for the growth of golf in Latin America. This partnership reinforces our strategy, in order to continue offering our clients exciting experiences.”

About the PGA of America
The PGA of America is one of the world’s largest sports organizations, with 29,000 professionals who daily work to grow interest and participation in the game of golf. For more information about the PGA of America, visit PGA.org, follow @PGAofAmerica on Twitter and find us on Facebook.

About Grupo Piñero
Grupo Piñero is a Spanish tourism group composed of a team of 15,000 professionals that manages 9 million tourist stays per year from clients from more than 30 countries. With over 40 years of history, it maintains its 100% family essence and carries out its management in a responsible way to offer the best experience to customers and employees and actively contribute to the whole society, based on a strategic plan focused on three axes: innovation and development, digitalization and sustainability.

It structures its activity in three business units: Living Resorts, for its hotel activity, residential resorts and golf courses; Travels, for its tour operator (Soltour) and receptive (Coming2) brands; and Services, which groups other services at destination.

Groupo Pinero: grupo-pinero.com

About the Bahia Principe Hotels & Resorts
Bahia Principe, Grupo Piñero’s division that develops its Hotels activity with 25 establishments and more than 14,000 rooms in Spain and the Caribbean (Dominican Republic, Mexico and Jamaica); Residences, with close to 130 million square feet in its two residential resorts in the Dominican Republic and Mexico; and Golf, with 4 fully owned courses (Two Championship 18-hole courses, and two Executive 9-hole courses) integrated in the Riviera Maya (Mexico) and La Romana (Dominican Republic) resorts and totaling 54 holes.

Bahia Principe Hotels & Resorts: bahia-principe.com/en
Bahia Principe Residences: bahiaprinciperesidences.com
Bahia Principe Golf: bahiaprincipegolf.com

Editors:
For photos from the PGA of America and Bahia Principe strategic alliance, 
click here.

Contacts:
Michael Abramowitz, PGA of America,mabramowitz@pgahq.com, (+1) 561-624-8458
Patricia Reina, Grupo Piñero, preina@grupo-pinero.com, +34 677101054
Pate Clarson, Buffalo Agency, pclarson@buffalo.agency, (+1) 703-940-3125

Tweet
Share
Pin

Related Posts

THE STORY BEHIND TRUE LINKSWEAR

GO GOLF ACADEMY SIGNS WITH SWINGU COACH

WOMEN’S GOLF DAY TAKES CENTRE STAGE AT THE NEW YORK STOCK...

Footer

THE GOLF WIRE

  • Facebook
  • Instagram
  • Twitter

FAQ | Privacy Policy | Turnstile Media Group © 2021, All rights reserved.

Sign Up For Free

Join us to receive the Wire with the latest golf industry  news, product announcements, media interactions, golf travel deals and fashion releases.