Golf Industry Gathers in Las Vegas This Week for 2018 PGA Fashion & Demo Experience
Top Companies, Influential Buyers and Strong Business Programming Planned for Aug. 13-15.
The 2018 PGA Fashion & Demo Experience will bring together thousands of golf industry influencers beginning, Monday, Aug. 13, through Wednesday, Aug. 15, to preview the newest golf apparel and accessory collections; test the latest equipment and golf technology; learn from industry experts; and network with colleagues during multiple special events in Las Vegas.
The annual three-day industry gathering, coinciding with Las Vegas Fashion Week and multiple fashion trade shows, features golf merchandise sourcing from nearly 200 participating brands and companies, a comprehensive Education Conference and multiple special events at three premier host venues. On Aug. 13, the award-winning TPC Las Vegas will be the host course for the PGA Fashion & Demo Experience Pro-Pro Tournament; and, Topgolf Las Vegas, the flagship property of the popular franchise, returns as the destination for the PGA Demo Experience. The 2018 PGA Fashion & Demo Experience will once again feature a full array of exhibits, a Live Fashion Show, Industry Networking Reception and a comprehensive Education Conference in the upscale setting of The Venetian Hotel, Aug. 14-15.
The event is open exclusively to golf industry professionals and apparel buyers attending multiple Las Vegas Fashion Week trade shows. Onsite registration is available in the concourse of the Palazzo Ballroom (Level 5) of The Venetian. Additional event details are available at PGALasVegas.com.
Monday, Aug. 13 – TPC Las Vegas
8 a.m. PDT Shotgun Start
· PGA/LPGA Professional team tournament; purse + prizes awarded for longest drive and closest to the pin contests.
· Sponsors – Supporting Sponsor-Strike Visuals | Closest-to-the-Pin Sponsor-PureFit | Hole-in-One Sponsor-Strike King | Awards Sponsor-Sterling Cut Glass. Additional sponsors: AfterShokz, Callaway Golf, Cheeta Golf, Chilly Cheeks, KT Tape, Monument Golfer, O’Keefe Golf Prints, The Naked Bee, Vintage Coin Concepts
Monday – Wednesday, Aug. 13 – 15 – Venetian Hotel
· The PGA Fashion & Demo Experience Education Conference begins on Monday, Aug. 13, with the PGA’s CPP 2.0 Certification Kick Start program at the Venetian Hotel. The Education Conference continues Aug. 14-15 with 20 classroom seminars focusing on teaching and coaching, executive management and golf operations. PGA Professionals are able to earn more than 20 MSR credits, through participation in PGA Education and PGA Fashion & Demo Experience programs. Single session registration, full day and full conference registration remains open, plus course details can be found, at PGALasVegas.com.
Monday, Aug. 13 – Togolf Las Vegas
4 p.m. – 8 p.m. PDT
· Hands-on testing of the newest equipment and technology will take place in the Level 1 hitting bays and products will be demonstrated in an indoor marketplace in the Central and West Rooms. Skills contests for prizes will be held at the Level 2 hitting bays
· Beverages and light hors d’oeuvres will be served; complimentary transportation will also be available to and from The Venetian.
· PGA Professionals earn 4 MSR credits through participation in the PGA Demo Experience.
· Headwear Sponsor: Pukka Headwear
Show Floor of the PGA Fashion & Demo Experience
Tuesday, Aug. 14, 8:30 a.m. – 7 p.m. PDT
Wednesday, Aug. 15, 8:30 a.m. – 4 p.m. PDT
Palazzo Ballroom of the Venetian Hotel
· The hottest fashion trends and newest accessory collections, plus the latest equipment and technology, from nearly 200 companies and brands will be exclusively showcased on a dynamic Show Floor, featuring a wide array of exhibits; a buyer networking lounge; New Product Showcase; Fashion Row; Fashion Lounge; a PGA Member Business Center; and a VIP Buyer Lounge.
Tuesday, Aug. 14 – Venetian Hotel
5:30 p.m. – 6 p.m. PDT, Palazzo Ballroom
· The PGA Fashion & Demo Experience Live Fashion Show will showcase many of the latest golf lifestyle collections by the industry’s top designers and will be emceed by Golf Channel Host, Reporter and Writer Bailey Mosier. Live Fashion Show participating brands include: AfterShokz, Daily Sports, Gatlon Golf, Jofit, Johnnie-O, Just4Golf, Kaeli Smith, LTC Trading Corp, One Putt Designs, SKECHERS, Straight Down Clothing Co, Tzu Tzu Sport, Under Armour
Industry Networking Reception
Tuesday, Aug. 14 – Venetian Hotel
6 p.m. – 7 p.m. PDT, Palazzo Ballroom
· Immediately following the Live Fashion Show, all registered event attendees are invited to the Industry Networking Reception on the Show Floor. Exhibitor booths will be open for business during this networking event for buyers to enjoy the extended hours to explore, browse, and discuss all the latest finds the Show Floor has to offer.
About the PGA Fashion & Demo Experience
The PGA Fashion & Demo Experience, Aug. 13-15, 2018, in Las Vegas, is an annual merchandise sourcing, product testing, industry networking and professional education event, exclusively for golf industry professionals. Event details and registration are available at PGALasVegas.com.
Contacts:
PGA Worldwide Golf Exhibitions: Sherry Major, (305) 318-5208, smajor@reedexpo.com
