Consumer Shoppable Video Series Will Launch Friday, January 23
NEW YORK, NY | NORWALK, Conn. – The first episode of UNLOCKED: The PGA Show will premiere Friday, January 23, marking the launch of a highly engaging, shoppable video series that brings the industry-only PGA Show to golf fans and consumers worldwide via online access. Created by PGA Golf Exhibitions and NBTV, the innovators behind the patented Buy Bar™ video commerce technology and premium entertainment productions, the series continues with Episode Two airing Saturday, January 24, and Episode Three on Thursday, January 29, with all episodes available by midnight EST.
UNLOCKED: The PGA Show is a transformative video series providing consumers and golf fans worldwide with the opportunity to experience the golf industry’s legendary trade show through on-demand streaming content. This entertaining and enjoyable series will enhance and extend the life and energy of the PGA Show beyond the in-person event and will be available on-demand after the Show for continuous viewing on pgashowunlocked.com.
In addition, for the first time in PGA Show history, consumers will be able to purchase (or pre-order) products online powered by NBTV’s Buy Bar™ shoppable technology, The shoppable video series will feature cutting-edge equipment and fashion-forward apparel, technology demonstrations, inventor breakthroughs and the hottest trends for 2026.
UNLOCKED: Episode One will bring consumers into golf’s most innovative outdoor equipment testing lab, the PGA Show’s Demo Day. Viewers will get valuable insights into the newest gear and expert product demonstrations in this on-demand episode. Staged at Orange County National Golf Center in Orlando and renowned for its unique circular driving range, Demo Day jump starts the four-day live show, January 20-23, 2026.
UNLOCKED: Episode Two will open the doors to the 1.1 million square feet of exhibitor space inside the Orange County Convention Center, where more than 33,000 golf industry professionals will walk the immense Show Floor. Episode Two will highlight golf’s biggest brands and emerging newcomers at the indoor Show Range as well as the PGA Show’s Fashion Show, where professional models will take to the runway, wearing some of golf’s hottest apparel brands.
UNLOCKED: Episode Three will take an even deeper dive into more innovation, emerging brands, the latest technology, accessories, and must have gear.
Every UNLOCKED on-demand episode will allow consumers to purchase products using NBTV’s Buy Bar™ patented technology. Buy Bar™ is cutting-edge, same-screen commerce technology that eliminates the QR code, turning screens into retail stores. The innovative platform allows consumers to purchase products and services while watching video in real time, seamlessly with one click – no scanning; no second screen – on any mobile device or connected TV.
UNLOCKED: The PGA Show will be distributed across NBTV’s streaming platforms and connected TV’s, reaching more than 100 million homes. The series will also air on GOLF NATION, NBTV’s dedicated shoppable golf lifestyle channel, golfnation.com, as well as PGAShow.com, with additional clips and digital content amplified across NBTV and PGA Show social platforms. UNLOCKED can also be seen on the official streaming site, pgashowunlocked.com. UNLOCKED further solidifies the PGA Show not just as the premiere destination for the business of the sport but as the launchpad for the future of golf.
About NBTV
NBTV is a media and technology company specializing in shoppable entertainment and Video-Commerce (V-Commerce). Through original programming and its patented Buy Bar® technology, NBTV enables viewers to watch, discover, and purchase products seamlessly within premium video content. NBTV produces and distributes content across connected TV, FAST channels, mobile, and web platforms, reaching over 100 million devices globally.
About PGA Golf Exhibitions
The PGA Show and PGA Buying Summit – Frisco are organized by PGA Golf Exhibitions (part of RX) and the PGA of America. Since its inception in 1954, the PGA Show has grown into the largest annual business event for the global golf industry. Both the PGA Show and the midseason PGA Buying Summit drive the golf business by providing opportunities to showcase and source innovative products, develop professional networks, learn new business strategies and connect with peers and golf leaders. Learn more at PGAShow.com and follow us on X, Instagram, Facebook, LinkedIn and YouTube.
About the PGA of America
The PGA of America is one of the world’s largest sports organizations, composed of more than 30,000 PGA of America Golf Professionals who love the game, are expert coaches, operators and business leaders and work daily to drive interest, inclusion and participation in the sport. The PGA of America owns and operates numerous championships and events, including major championships for men, women, seniors and the Ryder Cup, one of the world’s foremost sporting events. For more information, visit PGA.com and follow us on X, Instagram and Facebook.
About RX
RX is a global leader in events and exhibitions, leveraging industry expertise, data and technology to build businesses for individuals, communities and organisations. With a presence in 25 countries across 41 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.
About RELX
RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and territories and has offices in about 40 countries. It employs more than 36,000 people, over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York stock exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. *Note: Current market capitalisation can be found at http://www.relx.com/investors
Media Contacts:
Holly Geoghegan, NBTV, holly@nbtvinc.com, 321-303-9684
Sherry Major, PGA Golf Exhibitions, sherry.major@rxglobal.com, 305-318-5208
Media Syndication Technical Support:
Marc Grunberg, NBTV, marc@nbtvinc.com, (917) 656-8856
