Bringing the Industry-Only PGA Show to Consumers Worldwide Through a Shoppable Streaming Series
NEW YORK, NY | NORWALK, Conn. – NBTV, the creators of the patented Buy Bar video commerce technology and premium entertainment production, and PGA Golf Exhibitions announced the launch of UNLOCKED: The PGA Show, a highly-engaging shoppable video series that opens the doors of the industry-only PGA Show to golf fans and consumers everywhere through online access.
Powered by NBTV’s Buy Bar™ technology, UNLOCKED: The PGA Show spotlights breakthrough equipment, emerging technology, fashion-forward apparel and the trends shaping the year ahead. For the first time in its history, consumers and golf fans will be able to experience the PGA Show online and purchase featured products from the comfort of their home. The result is a fully integrated watch-and-shop format that seamlessly connects storytelling, discovery and purchasing.
Since 1954, the PGA Show has served as the epicenter of golf innovation, bringing together more than 30,000 golf industry professionals from 94 countries and all 50 U.S. states to connect with more than 1,100 brands showcasing hundreds of thousands of products and services that shape the future of the game.
“UNLOCKED represents a major evolution in how the PGA Show can be experienced,” said PGA Golf Exhibitions Vice President Marc Simon. “This series opens the doors of an iconic industry event to passionate golf consumers worldwide while reinforcing the PGA Show’s influence as the launchpad for what’s next in golf.”
UNLOCKED: The PGA Show will be distributed across NBTV’s streaming platforms and connected-TV ecosystem, reaching more than 100 million homes. The series will also air on GOLF NATION, NBTV’s dedicated shoppable golf channel, golfnation.com, as well as PGAShow.com, with additional clips and digital content amplified across NBTV and PGA Show social platforms. The series will also be available for syndication across select media, digital and brand partner channels.
“Think Shopify meets Netflix,” said Nick Buzzell, Co-Founder and CEO of NBTV. “Buy Bar™ enables viewers to shop directly within video content. By combining premium production with our V-Commerce technology, UNLOCKED transforms the PGA Show into an interactive experience that benefits fans, brands and the industry alike.”
Buy Bar™ is cutting-edge, same-screen commerce technology that eliminates the QR code, turning screens into retail stores. The innovative platform allows consumers to purchase products and services while watching video in real time, with one click, no scanning and no second screen, on any mobile device or connected TV.
Hosted by Doug Smith and Maiya Tanaka, UNLOCKED brings viewers live to the Show Floor, Demo Day and behind-the-scenes moments through fast-paced segments, interviews, contests and hands-on product testing. A team of correspondents—including Shasta Averyhardt, Colin Landforce, Keith Bennett, and creators Hannah Leiner and Remec Carlson—fan out across the event to spotlight emerging gear, fashion, training products and culture-shaping innovations.
Blending entertainment with education, UNLOCKED spotlights the designers, engineers, founders and athletes driving golf forward while capturing the energy, personality and pace of modern sports media. From cutting-edge equipment and fashion runways to technology demonstrations, inventor breakthroughs and trend spotting, UNLOCKED further solidifies the PGA Show not just as the premiere destination for the business of the sport but as the launchpad for the future of golf.
About NBTV
NBTV is a media and technology company specializing in shoppable entertainment and Video-Commerce (V-Commerce). Through original programming and its patented Buy Bar® technology, NBTV enables viewers to watch, discover, and purchase products seamlessly within premium video content. NBTV produces and distributes content across connected TV, FAST channels, mobile, and web platforms, reaching over 100 million devices globally.
About PGA Golf Exhibitions
The PGA Show and PGA Buying Summit – Frisco are organized by PGA Golf Exhibitions (part of RX) and the PGA of America. Since its inception in 1954, the PGA Show has grown into the largest annual business event for the global golf industry. Both the PGA Show and the midseason PGA Buying Summit drive the golf business by providing opportunities to showcase and source innovative products, develop professional networks, learn new business strategies and connect with peers and golf leaders. Learn more at PGAShow.com and follow us on X, Instagram, Facebook, LinkedIn and YouTube.
About the PGA of America
The PGA of America is one of the world’s largest sports organizations, composed of more than 30,000 PGA of America Golf Professionals who love the game, are expert coaches, operators and business leaders and work daily to drive interest, inclusion and participation in the sport. The PGA of America owns and operates numerous championships and events, including major championships for men, women, seniors and the Ryder Cup, one of the world’s foremost sporting events. For more information, visit PGA.com and follow us on X, Instagram and Facebook.
About RX
RX is a global leader in events and exhibitions, leveraging industry expertise, data and technology to build businesses for individuals, communities and organisations. With a presence in 25 countries across 41 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.
About RELX
RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and territories and has offices in about 40 countries. It employs more than 36,000 people, over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York stock exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. *Note: Current market capitalisation can be found at http://www.relx.com/investors
Media Contacts:
Holly Geoghegan, NBTV holly@nbtvinc.com, 321-303-9684
Sherry Major, PGA Golf Exhibitions, sherry.major@rxglobal.com, 305-318-5208
Media Syndication Technical Support:
Marc Grunberg, NBTV, marc@nbtvinc.com, (917) 656-8856
