In this Tech Caddie conversation, Mike Hendrix interviews Chad Pettingill from The Ledges Golf Facility in St George, UT discussing the unique operations of the facility, the integration of technology in golf management, and the evolution of customer experience through innovative solutions. Chad shares insights on reservation systems, dynamic pricing, and the importance of prepayment in enhancing the golfer experience. The discussion highlights the challenges and successes in adopting technology to streamline operations and improve service delivery.
Takeaways Chad’s early experiences at the golf course shaped his career. The Ledges offers a variety of lodging options for golfers. Technology plays a crucial role in managing golf packages. Dynamic pricing has significantly increased revenue for The Ledges. Prepayment for tee times has improved the check-in process. Using Golf EMS has streamlined payment collection for golf packages. Transitioning to Lightspeed has simplified tee sheet management. The Ledges focuses on enhancing the golfer experience through technology. Chad emphasizes the importance of staff buy-in for technology adoption. Future innovations are planned to further improve operations.
Chapters
00:00 Introduction to the Ledges Golf Facility
00:08 Chad’s Journey in Golf and Family Legacy
06:13 Technology Integration in Golf Operations
12:01 Dynamic Pricing and Golf Packages Management
18:10 The Impact of Dynamic Pricing in Golf
19:26 Prepaid Tee Times: A Game Changer
24:04 Enhancing the Booking Experience
32:24 Leveraging Technology for Efficiency
38:36 Seasonal Operations and Future Outlook
