Accomplished sports and media executive brings deep experience in brand building, audience engagement and live-event presentation
FRISCO, Texas – The PGA of America today named Marissa Bataille Daly Chief Marketing Officer. Daly brings nearly two decades of experience building sports brands, engaging audiences and creating memorable experiences for audiences across live events, digital platforms and original content.
Daly joins the PGA of America from the Los Angeles Rams, where she most recently served as Senior Vice President, Studios & Marketing. She will report to PGA of America Chief Executive Officer Terry Clark, begin October 5 and be based in Frisco.
“Marissa knows how to turn a strong sports brand into an experience that connects with people,” said Clark. “She has led talented teams, created memorable game days and found new ways to engage audiences before, during and after major events. We are excited to welcome her to the PGA of America and to see her bring that experience to telling our Members’ stories, reaching more golfers and audiences, and making our championships even more compelling.”
As Chief Marketing Officer, Daly will lead the PGA of America’s brand, marketing, social and content functions. She will work across the Association to elevate PGA of America Golf Professionals, strengthen the PGA of America brand, expand audience engagement and enhance how audiences experience its championships
“I’m thrilled to join the team at the PGA of America and support the more than 30,000 PGA of America Golf Professionals who bring the game to life every day,” Daly said. “Our Members welcome people to golf, help them improve and give them reasons to keep playing. They lead facilities, strengthen communities and drive the game’s continued growth. Our championships showcase the best of golf and help fuel our mission to support our Members. I’m excited to get to know them, share their stories and create new ways to connect golfers and audiences with our Members, the game and our championships.”
At the Los Angeles Rams, Daly built and led a 50-person organization spanning creative, production, digital marketing, game presentation, and social and influencer strategy. She oversaw the complete audience experience across digital, social, broadcast and live-event channels, including the production and presentation that brought the Rams brand to life inside the stadium on game day.
Daly also led marketing and brand execution surrounding six Rams playoff campaigns, including two Super Bowl runs, and executive produced original content ranging from documentary series to short-form and branded programming. Her work paired creative storytelling and audience insights with integrated programs supporting major commercial partnerships.
Before joining the Rams, Daly spent several years at Yahoo Sports, where she held progressively senior positions in product and sports marketing. Her work included major NFL and global sports initiatives, audience-growth programs, partnerships and new product launches.
Earlier in her career, Daly worked with the Los Angeles Sports & Entertainment Commission and Mandalay Entertainment after beginning her career at Goldman Sachs. She earned an MBA from the UCLA Anderson School of Management and a bachelor’s degree in finance and international business from Villanova University.
About the PGA of America
The PGA of America is one of the world’s largest sports organizations, composed of more than 30,000 PGA of America Golf Professionals who love the game, are expert coaches, operators and business leaders, and work daily to drive interest, inclusion and participation in the sport. The PGA of America owns and operates numerous championships and events, including major championships for men, women, seniors and the Ryder Cup, one of the world’s foremost sporting events. For more information, visit PGA.com and follow us on X, formerly known as Twitter, Instagram and Facebook.
Media Contact
Jamie Carbone, PGA of America, jcarbone@pgahq.com
