FRISCO, Texas — The PGA of America today unveiled a dynamic schedule for the PGA of America Industry Stage presented by CapTech at the 73rd PGA Show, taking place January 21–23, 2026 at the Orange County Convention Center in Orlando. This year’s Industry Stage will feature an engaging lineup of programming from leading golf organizations, renowned business experts and top PGA Coaches, offering valuable insights and innovative strategies to attendees across the golf industry.
The PGA of America Industry Stage, located at the epicenter of the expansive PGA Show Floor, was introduced in 2007 by the Association to provide the game’s industry leaders an opportunity to present to attending industry professionals on current innovations, strategies and processes that impact the greater golf industry.
The PGA Show, organized in partnership by PGA Golf Exhibitions (part of RX) and the PGA of America, is the premiere destination for the business of the sport, a $102 billion industry in the United States. Held annually in Orlando, the PGA Show attracts some 30,000 industry professionals from around the world and features the latest innovations in golf equipment, apparel and technology from more than 1,100 of the game’s most recognizable brands, veteran manufacturers and emerging small businesses.
2026 PGA of America Industry Stage presented by CapTech Schedule:
*Program details subject to change. Click here for schedule updates.
Wednesday, January 21
9:30 – 10:30 a.m.
The New Home for the Senior PGA Championship: A Conversation with The Concession and North Florida PGA Members
- Rod Perry, PGA – Head Professional, Crane Lakes Golf & Country Club
- Matt Borocz, PGA – President, NFPGA & General Manager, TPC Sawgrass
- Eric Nuxol – Senior PGA Championship Director, PGA of America
- Brian Weimann – General Manager, The Concession
- Moderated by Brian Crowell, PGA – President of Bally’s Golf & General
- Manager, Bally’s Golf Links at Ferry Point
10:30 – 11:30 a.m.
Golf’s Seat at the Table: How the PGA of America Advocates for the Game & Industry
- Ronnie Miles – Senior Director of Advocacy, National Golf Course Owners Association
- Michael Lee – Senior Manager, Government Affairs, GCSAA
Hunter Moorhead – Legislative Lobbyist, PGA of America - Moderated by Nikki Gatch, PGA – Co-Chair, PGA Advocacy Committee & Dale Morgan, PGA – Co-Chair, PGA of America Advocacy Committee”
11:30 a.m. – 12:30 p.m.
Beyond the Scorecard: Data, AI & Golf’s Next Era
- Rob Smith – GM Digital, PGA of America
- Brian Koch – Chief Information Officer, Invited Clubs
- Jay Riola – Chief Strategy & Innovation Officer, Orlando Magic
- Moderated by Jon Bradway – Principal, Sports, Media & Entertainment, CapTech
1:30 – 2:30 p.m.
Dunning x U.S. Teams: Unveiling the Official Outfitter of the 2026 PGA Cups
- Mike Elliott – President, Golf – Dunning, GN Collection & Tourney
- Omar Jermaine – Creative Director, Dunning
- Don Rea, Jr., PGA – PGA of America President & 2026 Women’s PGA Cup Captain
- John Lindert, PGA – PGA of America Honorary President & 2026 Men’s PGA Cup Captain
- Ben Polland, PGA – Head Professional, Shooting Star of Jackson Hole
- Joanna Coe, PGA – Director of Instruction, Merion Golf Club
- Moderated by Suzy Whaley, PGA Master Professional – 2019 & 2022 Victorious PGA Women’s and Men’s Cup Captain
2:30 – 3:15 p.m.
Career Profile: Benefits to the PGA of America Member
- Cathy Matthews-Kane, PGA – General Manager, The Country Club of Colorado
- Mike Ryan – COO, Troon
- David Conforti – General Manager, Palo Alto Hills Golf & CC
- Moderated by Mike O’Donnell, PGA – Senior Director, Member & Section
- Operations, PGA of America
3:15 – 4:15 p.m.
Talk with Toski
- Bob Toski, PGA – PGA of America Golf Professional Hall of Famer and founder of the Golf Digest Schools
- Dennis Satyshur, PGA – Professional Emeritus, Caves Valley Golf Club
- Ken Duke, PGA – Tour Professional
- Bob Rotella – Sports Psychologist
- Jim McLean, PGA – CEO, Jim McLean Golf Schools
- Moderated by Jaime Diaz – Golf Digest Writer-At-Large
4:30 – 5:00 p.m.
PGA of America National Awards Presentation
- Don Rea, Jr., PGA – PGA of America President & Owner of Augusta Ranch Golf Club Hosted by Taylor Zarzour – SiriusXM Radio & ESPN
5:00 – 6:00 p.m.
PGA of America Golf Professional Reception
Thursday, January 22
8:45 – 9:15 a.m.
PGA Jr. League GameChanger Awards
- Moderated by Suzy Whaley, PGA Master Professional
9:30 – 10:15 a.m.
NGF’s 2026 State of the Golf Business: How Sustainable & Reliable is Our Industry?
- Greg Nathan – President & CEO, National Golf Foundation
10:30 – 10:50 a.m.
The Value of a PGA Coach
- Don Rea, Jr., PGA – PGA of America President & Owner of Augusta Ranch Golf Club, Moderated by Will Robins, PGA – CEO, RGX
11:00 a.m. – 12:00 p.m.
The Data and Tech Powering Momentum of Off-Course Golf
- Matt Frelich, PGA – SVP of Sales & Business Development, Trackman
- Roberto Castro – Managing Director, Sports and Media, CapTech
- Mike Hendrix – Founder & President, smbGOLF
- John Hall, PGA – Director of Golf, Intown Golf Club
- Moderated by Kris Hart, PGA – Senior Director, Growth and Ventures, PGA of America
Followed by Trackman Virtual Open Champion Presentation
12:30 – 1:30 p.m.
SiriusXM Teaching & Coaching Town Hall
- Michael Breed, PGA – Host, SXM A New Breed of Golf & Course Record with Michael Breed
- Jim McLean, PGA – CEO, Jim McLean Golf Schools
- Brian Crowell, PGA – Co-Host, SXM On Course & President of Bally’s Golf & General Manager, Bally’s Golf Links at Ferry Point
- Moderated by Chantel McCabe – Host, SXM All Square
1:30 – 2:15 p.m.
Accelerating Your Career: How to Grow in Your Career and Get to Your Dream Job
- Scott Paris, PGA – Director of Golf, Plainfield Country Club
- Tim Cusick, PGA – Head Coach, PGA of America Coaching Center
- Jason Epstein, PGA – Director of Golf & Athletics, Congressional Country Club
- Moderated by Brian Crowell, PGA – President of Bally’s Golf & General Manager, Bally’s Golf Links at Ferry Point
2:15 – 2:45 p.m.
Practical AI for PGA of America Golf Professionals
- Kevin J. Scott – Chief Technology Officer, PGA of America
- Dr. Alison Curdt, PGA – Director of Instruction, Wood Ranch Golf Club
- Jaime Sharp, PGA – Director of Product, taskTracker and foreUP
- Moderated by Kris Hart, PGA – Senior Director, Growth and Ventures, PGA of America
2:45 – 3:45 p.m.
PGA Aces: Celebrating Every Hole-in-One
- Kevin J. Scott – Chief Technology Officer, PGA of America
- Fahad Zahid – Senior Director of Brand & Digital Marketing, PGA of America
- Moderated by Michael Collins, ESPN
3:45 – 4:45 p.m.
The Power of Golf Travel with PGA of America Partner, Premier Golf
- Jeff Jordan, PGA – Director of Golf – Mountain Brook Club
- Jim Slattery, PGA – Director of Golf, Belleair Country Club
- Tony LaFrenere, PGA – Executive Director ,Schaumburg Park District (2025 PGA Executive of Year)
- Tim Willerton, PGA – PGA Relationship Manager, Premier Golf
- Moderated by Brian Crowell, PGA – President of Bally’s Golf & General Manager, Bally’s Golf Links at Ferry Point
Friday, January 23
10:00 – 11:00 a.m.
Maui Jim Sunglasses: Eye Health, Clear Vision & the PGA of America Golf Professional
- Stacey Dunn – Maui Jim Training Consultant, Optometrist
- Robert Scott, PGA – Head Golf Professional, Four Seasons Orlando
11:00 a.m. – 12:00 p.m.
Time & Discovery: Rethinking AI’s Role in Golf Operations
- Mike Hendrix – Founder & President, smbGOLF
Organized by the PGA of America and PGA Golf Exhibitions, the PGA Show begins on Jan. 20 with the PGA Show Demo Day at Orange County National Golf Center and moves to the Convention Center, Jan. 21-23, for exhibits and a full schedule of industry events. Details available at PGAShow.com.
About PGA Golf Exhibitions
The PGA Show and PGA Buying Summit – Frisco are organized by PGA Golf Exhibitions (part of RX) and the PGA of America. Since its inception in 1954, the PGA Show has grown into the largest annual business event for the global golf industry. Both the PGA Show and the midseason PGA Buying Summit drive the golf business by providing opportunities to showcase and source innovative products, develop professional networks, learn new business strategies and connect with peers and golf leaders. Learn more at PGAShow.com and follow us on X, Instagram, Facebook, LinkedIn and YouTube.
About the PGA of America
The PGA of America is one of the world’s largest sports organizations, composed of more than 30,000 PGA of America Golf Professionals who love the game, are expert coaches, operators and business leaders and work daily to drive interest, inclusion and participation in the sport. The PGA of America owns and operates numerous championships and events, including major championships for men, women, seniors and the Ryder Cup, one of the world’s foremost sporting events. For more information, visit PGA.com and follow us on X, Instagram and Facebook.
About RX
RX is a global leader in events and exhibitions, leveraging industry expertise, data and technology to build businesses for individuals, communities and organisations. With a presence in 25 countries across 41 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.
About RELX
RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and territories and has offices in about 40 countries. It employs more than 36,000 people, over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York stock exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. *Note: Current market capitalisation can be found at http://www.relx.com/investors
