FRISCO, Texas – The 2026 PGA Show will offer a comprehensive schedule of complimentary professional development programs delivered across seven presentation stages embedded within a sold-out Show Floor featuring more than 1,100 golf lifestyle brands, Jan. 20-23 in Orlando, Fla. From coaching and fitness to club operations, racquet sports, leadership, industry trends, innovation and lifestyle, the PGA Show provides access to top subject matter experts and content for every business interest.
“PGA of America Golf Professionals and industry leaders come to the PGA Show to discover the latest innovations, learn new strategies, connect with peers and move business forward,” said PGA Golf Exhibitions Vice President Marc Simon. “With multiple stages woven throughout the Show Floor’s more than 1,100 participating brands, it’s easy for attendees to move between exploring new products and picking up fresh ideas to strengthen their businesses and better serve golfers.”
Fitness, Health & Wellness Stage
Presented in partnership with the Titleist Performance Institute (TPI), the Golf Fitness Association of America (GFAA) and, new for 2026, FIBO, the world’s leading fitness, health and wellness industry event, this stage delivers expanded programming focused on sports performance, recovery and long-term golfer well-being.
Located within the Fitness, Health & Wellness Area of the Show Floor, the destination features some 30 related exhibits and more than 20 complimentary sessions covering topics such as personalized fitness, neuroplasticity and speed training, coaching strategies for aging golfers and how private clubs are prioritizing wellness as a key member benefit.
A sample of Fitness, Health & Wellness Stage programming:
- Movement Strategies to Keep Your Golf Swing Feeling Young with Lauren McMillan
- How Customized Fitness Shapes Elite Golf
- Rewiring Speed – Neuroplasticity, Motor Learning & Fast-Twitch Training for Aging Golfers
- How Premier Private Clubs are Advancing Fitness, Wellness and Member Lifestyle
View the Fitness, Health & Wellness Stage full programming schedule here.
The Clubhouse Stage
Located in the Club Amenities Pavilion, the Clubhouse Stage will host some 15 complimentary sessions centered on capital development, club operations, technology and member engagement. Programming includes industry research, leadership panels, revenue generation strategies and real-world case studies. The Clubhouse, sponsored by Jonas Club Software, also features networking moments throughout Show week, including daily sponsored happy hours, a Wednesday morning keynote and a Thursday Women in Golf networking breakfast.
A sample of The Clubhouse Stage programming:
- NGCOA’s Golf Business LIVE: 2026 Golf Business Pulse Report
- Women in Golf Changing the Game and Business – A Panel of Top Golf Business Leaders
- Next-Level Member Engagement, presented by Jonas Club Software
- PGA Partner Case Study: Facility Investments with PerryWeather, ClubCar, ClubUp and Golf Pro Payments
- Growing the Golf Travel Market presented by IGTM, OMNI and The Algarve, Portugal
- Strategic Growth in Racquet Sports: Understanding, Investing and Maximizing Economic Impact for Member-Owned Country Clubs
View the Clubhouse Stage full programming schedule here.
Racquet Sports Stage
Reflecting the continued growth of racquet sports at golf facilities, the Racquet Sports Stage delivers business insights on pickleball, tennis and multi-sport programming. Sessions explore facility design, community building and revenue strategies, with presentations from leading racquet industry organizations and brands. Racquet Sports at the PGA Show also hosts a Wednesday (Jan. 21) Happy Hour sponsored by RADL Wire, preceding the Celebrity Pickleball Pro-Am presented by Matt “Pickleball McNasty” Manasse.
A sample of Racquet Sports Stage programming:
- From Court to Community: Designing Pickleball Experiences People Remember, presented by Selkirk
- The Pickleball Profit Playbook: Trends Driving Revenue in 2026
- “The Hire Standard”, presented by the RSPA (Racquet Sports Professionals Association)
- Engaging the Next Generation: Creative Coaching for Tennis & Pickleball presented by PTR (Professional Tennis Registry)
- Leading with Impact: Best Practices for Club Directors, presented by The Directors Club of America
- “Pickleball: The Founding Family” presented by Frank Pritchard
View the Racquet Sports Stage full programming schedule here.
The Retreat Stage
Set within The Retreat, an upscale destination on the Show Floor, the Retreat Stage features large-scale production events and PGA Show signature moments, including the PGA Show Fashion Show and accompanying Reception sponsored by Johnnie-O (Jan. 21, beginning at 5:30 p.m.) and the Winter Jam Concert, supported by Corebridge Financial, featuring Dustin Lynch (Jan. 22, doors open at 5:30 p.m.). Additionally, the 2026 AGM Platinum Awards Ceremony will take place on the Retreat Stage at 10 am on Jan. 21.
View the Retreat Stage programming schedule here.
Inventors Spotlight Stage
Located within the Innovation District, the Inventors Spotlight Stage – organized in partnership with the United Inventors Association (UIA) – offers complimentary programming and expert guidance for independent inventors. With nearly 50 exhibits at capacity, programming covers crafting the perfect business pitch, intellectual property, licensing and e-commerce strategies. Top inventions will be recognized with UIA Awards, including Best in Show, during on-site judging.
A sample of Inventors Spotlight Stage programming:
- Pitch Your Own Product Like a Pro
- Guard Your Invention: A UIA IP Panel
- Sell Smarter on Amazon
- Winning Licensing Strategies with Jim Debetta
View the Inventors Spotlight Stage full programming schedule here.
The Range Performance Center
New for 2026, the Range Performance Center delivers focused programming and live demonstrations centered on coaching, player development and range operations. Featuring Inrange technology, hitting bays and curated sessions, the space connects instruction, innovation, business best practices and fun attendee contests. The Center is part of the newly redesigned Range, offering full-swing and short-game testing, a putting green and immersive technology experiences.
View the Range Performance Center Schedule here.
PGA of America Industry Stage presented by CapTech
At the center of the Show Floor, the PGA of America Industry Stage presented by CapTech anchors the PGA Show professional programming experience as the event’s most important thought-leadership platform. Located inside the PGA of America Hub, the Industry Stage brings together the PGA of America, leading golf organizations, expert business leaders and top PGA Coaches to address the strategies, innovations and issues shaping the future of the game. Introduced in 2007, the stage has become a cornerstone of the PGA Show. Industry Stage programming details will be announced separately next week.
Together, the PGA Show stages create a dynamic, education-forward event experience, bringing learning directly to where business happens and reinforcing the PGA Show’s role as the industry’s most important gathering and the premiere destination for the business of the sport.
About the 2026 PGA Show
The PGA Show, organized in partnership by PGA Golf Exhibitions (part of RX) and the PGA of America, is the premiere destination for the business of the sport, a $102 billion industry in the United States. Held annually in Orlando, the PGA Show attracts some 30,000 industry professionals from around the world and features the latest innovations in golf equipment, apparel and technology from more than 1,100 of the game’s most recognizable brands, veteran manufacturers and emerging small businesses. Additional expert-led educational sessions, collaborative golf industry programming and many peer-to-peer special events create an unmatched industry gathering that drives the global golf industry forward.
Regularly updated stage schedules and industry-only registration are available at PGAShow.com.
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About PGA Golf Exhibitions
The PGA Show and PGA Buying Summit – Frisco are organized by PGA Golf Exhibitions (part of RX) and the PGA of America. Since its inception in 1954, the PGA Show has grown into the largest annual business event for the global golf industry. Both the PGA Show and the midseason PGA Buying Summit drive the golf business by providing opportunities to showcase and source innovative products, develop professional networks, learn new business strategies and connect with peers and golf leaders. Learn more at PGAShow.com and follow us on X, Instagram, Facebook, LinkedIn and YouTube.
About the PGA of America
The PGA of America is one of the world’s largest sports organizations, composed of more than 30,000 PGA of America Golf Professionals who love the game, are expert coaches, operators and business leaders and work daily to drive interest, inclusion and participation in the sport. The PGA of America owns and operates numerous championships and events, including major championships for men, women, seniors and the Ryder Cup, one of the world’s foremost sporting events. For more information, visit PGA.com and follow us on X, Instagram and Facebook.
About RX
RX is a global leader in events and exhibitions, leveraging industry expertise, data and technology to build businesses for individuals, communities and organisations. With a presence in 25 countries across 41 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visitwww.rxglobal.com.
About RELX
RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and territories and has offices in about 40 countries. It employs more than 36,000 people, over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York stock exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. *Note: Current market capitalisation can be found at http://www.relx.com/investors
Media Contacts:
PGA Show/Media: Sherry Major, sherry.major@rxglobal.com
PGA of America/Media: Jesse Dodson, PGA, jdodson@pgahq.com
