FRISCO, Texas – Learning opportunities at the 2026 PGA Show begin even before the Show Floor opens, with an expanded, weeklong Education Program designed to elevate professional expertise across every corner of the golf industry. From the new Golf Industry Bootcamp on Tuesday, Jan. 20, to more than 80 education sessions, Lunch & Learn Keynotes and specialty stages running through Friday, Jan. 23, this year’s program delivers the broadest slate of professional development offerings in PGA Show history.
The complete education schedule and advance registration savings, available through Jan. 8, can be found at PGAShow.com. Additional discounts are offered for PGA of America Golf Professionals, LPGA Professionals and International PGA Members.
A Week of Learning That Leads the Industry Forward
Now in its 73rd year, the PGA Show continues to shape the business of golf, and the Education Program remains a central driver of that mission. Learning opportunities begin on Tuesday and continue throughout the week, giving industry professionals a variety of ways to strengthen their expertise, grow their networks and earn PGA of America Professional Development Requirement (PDR) credits.
Core PGA Show Education Sessions – Jan. 20-23
Core PGA Show sessions, built in partnership with the PGA of America, will focus on the Association’s Teaching & Coaching, Executive Management and Golf Operations learning tracks. Additional Golf Industry sessions will cover widespread business subjects such as marketing strategies, culture & diversity, retail operations, member engagement, emerging tech, career development and more. Each learning track offers actionable insights to help professionals grow their expertise, expand their network and earn PGA of America Professional Development Requirement (PDR) credits.
Golf Industry Bootcamp – Tuesday, Jan. 20
Show Week learning begins on Tuesday with the debut of the Golf Industry Bootcamp – an intensive, full-day workshop held before the exhibit hall opens and is designed for PGA of America Golf Professionals, buyers, sales representatives, golf operators and exhibitors. The program delivers practical, business-focused training spanning merchandising, inventory planning, pricing, marketing and the changing customer demographics shaping today’s golf retail landscape. These sessions equip attendees with modern tools to sharpen retail execution, strengthen collaboration across the buying and selling ecosystem and drive more profitable, performance-focused outcomes throughout the year.
Lunch & Learn Keynote Series – Jan. 21 & 22
The new Lunch & Learn Keynote Series brings together inspiring speakers including best-selling author and leadership coach Randi Braun and renowned career coach Johnny Guidry, who will share personal development and leadership lessons in an interactive, conversational format. All-Access education attendees can enjoy these keynote sessions in the All-Access Lounge, while networking with peers and presenters.
The All-Access Advantage
Education program participants can choose from a four-day All-Access Education Pass, offering the greatest value, or a one-day pass. The All-Access Pass provides unlimited entry to education sessions, keynote presentations and the All-Access Lounge, along with amenities such as expedited check-in, a $25 daily food voucher and an exclusive PGA Show gift bag. Attendees can earn one PDR credit per session across the four days.
The All-Access Lounge also serves as a networking hub and relaxation space throughout the Show, highlighted by a Cocktail Reception following the last session of the day on Wednesday, Jan. 21, offering attendees and speakers the chance to connect and collaborate in a casual, community atmosphere.
PGA Show Week also features additional professional development opportunities, including presentations on the PGA of America Industry Stage presented by CapTech, PGA of America Golf Professional workshops in the PGA of America Member Business Center and complimentary industry presentations on the Fitness, Health & Wellness stage, The Clubhouse stage and the Racquet Sports stage. Additionally, the National Golf Course Owners Association Golf Business Conference (Jan. 19-21), the AGM Golf Retail Conference (Jan. 20) and the African American Golf EXPO and Forum (Jan. 21-24) are co-located with the 2026 PGA Show.
Registration
The PGA Show is open exclusively to golf industry professionals. Enrollment for PGA Show Education can be completed alongside event registration at PGAShow.com. Advance education pricing is available through Jan. 8, with standard rates in effect Jan. 9 – 23, 2026. PGA of America Golf Professionals, LPGA Professionals and International PGA Members receive special discount rates throughout the education enrollment schedule.
Event-only registration, not including PGA Show Education, follows the same registration schedule timeline. PGA of America Golf Professionals, LPGA Professionals and International PGA Members can register for the event at no charge throughout the registration schedule. Other industry personnel will incur a $99 advance fee through Jan. 8, 2026; and a $199 standard fee Jan. 9 – Jan. 23, 2026.
About the PGA Show
The PGA Show, organized in partnership by PGA Golf Exhibitions (part of RX) and the PGA of America, is the premier destination for the business of golf – a $102 billion industry in the United States. Held annually at the Orange County Convention Center in Orlando, the PGA Show attracts some 30,000 industry professionals from around the world and features the latest innovations in golf equipment, apparel and technology from more than 1,000 of the game’s most recognizable brands, veteran manufacturers and emerging small businesses. In addition to the expansive exhibits, the event delivers expert-led educational sessions, collaborative golf industry programming and many peer-to-peer special events, creating an unmatched industry gathering that drives the global golf industry forward.
For full event and registration details, visit PGAShow.com.
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About PGA Golf Exhibitions
The PGA Show and PGA Buying Summit – Frisco are organized by PGA Golf Exhibitions (part of RX) and the PGA of America. Since its inception in 1954, the PGA Show has grown into the largest annual business event for the global golf industry. Both the PGA Show and the midseason PGA Buying Summitdrive the business of golf by providing opportunities to showcase and source innovative products, develop professional networks, learn new business strategies, and connect with peers and golf leaders. Learn more at PGAShow.com and follow us on “X”, Instagram and Facebook.
About the PGA of America
The PGA of America is one of the world’s largest sports organizations, composed of more than 30,000 PGA of America Golf Professionals who love the game, are expert coaches, operators and business leaders, and work daily to drive interest, inclusion and participation in the sport. The PGA of America owns and operates numerous championships and events, including major championships for men, women, seniors and the Ryder Cup, one of the world’s foremost sporting events. For more information, visit PGA.com and follow us on X, Instagram and Facebook.
About RX
RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 41 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visitwww.rxglobal.com.
About RELX
RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and territories and has offices in about 40 countries. It employs more than 36,000 people, over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York stock exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. *Note: Current market capitalisation can be found at http://www.relx.com/investors
Media Contacts:
PGA Show/Media: Sherry Major, sherry.major@rxglobal.com
PGA of America/Media: Jesse Dodson, PGA, jdodson@pgahq.com
