Reed Exhibitions Selects Buffalo Agency to Reimagine ‘PGA Show Insider’
(RESTON, Va.) – Reed Exhibitions has selected Buffalo Agency to reimagine “PGA Show Insider,” the monthly digital newsletter featuring industry news, themes and profiles of exhibitors at the annual PGA Merchandise Show (Orlando) and PGA Fashion & Demo Experience (Las Vegas).
The new-look newsletter features educational, interesting and entertaining articles, vivid images and video (often produced by Reed in partnership with ThePostGame). Heightened by a refreshed appearance and compelling content, emerging and established brands are highlighting their distinctive offerings. PGA Show Insider is an effective, year-round vehicle for show exhibitors to reach nearly 60,000 recipients, primarily PGA Professionals, golf industry professionals, buyers for green grass golf shops, off-course specialty stores as well as big-box and online retailers.
“PGA Show Insider allows brands to engage buyers and further cultivate relationships through more frequent editorial and advertising,” says Marc Simon, PGA Golf Exhibitions Event Vice President. “Buffalo’s rich understanding of the golf industry, and skilled storytelling about the people, products and companies in golf, create sought-after content.”
“The PGA Show is known as the ‘MAJOR of Golf Business,’ and PGA Show Insider is a powerful channel,” says Rich Katz, Founder & Principal of Buffalo Agency. “Our Buffalo Studios content development and design teams strive to make each issue a can’t-miss industry read and sponsorship opportunity.”
Through two months, performance data shows heightened engagement and sponsor satisfaction.
As the world’s largest business-to-business golf event, the 2019 PGA Merchandise Show welcomed nearly 40,000 industry professionals from every U.S. state and 89 countries. PGA Professionals and buyers discover the newest products, trends and technology from 1,000-plus exhibiting brands. More than 1,000 media from 23 countries attended, and Golf Channel provided comprehensive live coverage to a worldwide audience. The 2020 PGA Merchandise Show is set for January 21-24 in Orlando, Fla. Visit PGAShow.comfor more information.
The 2019 PGA Fashion & Demo Experience, August 13-14 in Las Vegas, annually shines a spotlight on the latest products, trends and technology in the second half of the season during two busy days and nights on the Las Vegas Strip. The 2019 event features exhibits by more than 200 companies and brands at the posh Venetian Hotel, a comprehensive education conference and exciting industry events in the evenings at TAO Nightclub and Topgolf Las Vegas. Visit PGALasVegas.com for more information.
About Reed Exhibitions
Reed Exhibitions is a global expert in the creation and delivery of face-to-face events. With more than 500 events in 30 countries across 43 industry sectors, Reed Exhibitions brought together more than seven million event participants from around the world in 2018 generating billions of dollars in business. Today, Reed Exhibitions’ 38 fully staffed offices hold events throughout the Americas, Europe, the Middle East, Asia Pacific and Africa.
About Buffalo Agency
Headquartered outside Washington, D.C., Buffalo was established in 2001 as a division of Billy Casper Golf, one of America’s largest golf course owner-operators, and is now under the Buffalo Groupe holding company. The 55-person, fully-integrated marketing firm serves partners connected to the golf, sport and lifestyle markets globally. Buffalo’s data-driven approach helps its 60-plus clients grow brand equity and revenue. It is led by award-winning talent in the areas of marketing strategy, public relations, content development, social media, media buying, creative, data analytics, and digital and search-engine marketing.
PGA Worldwide Golf Exhibitions