Dating to 1994, Anheuser-Busch is one of the TOUR’s longest-tenured Official Marketing Partners
PONTE VEDRA BEACH, FLORIDA – The PGA TOUR and Anheuser-Busch today announced an extension of their longstanding marketing relationship that continues Michelob ULTRA’s position as the “Official Beer Sponsor of the PGA TOUR and PGA TOUR Champions” through 2024. Additionally, O’Doul’s will continue to serve as the “Official Non-Alcohol Beer of the PGA TOUR and PGA TOUR Champions.”
As part of the multi-year extension, Anheuser-Busch will add Michelob ULTRA Organic Seltzer as the “Official Hard Seltzer of the PGA TOUR,” a new official category for the PGA TOUR.
“We are thrilled to continue our longstanding relationship with Anheuser-Busch and look forward to celebrating 30 years of partnership in 2024,” said Brian Oliver, PGA TOUR Executive Vice President of Corporate Partnerships. “As all great partnerships do, our relationship has evolved over the years, and we share in the excitement that Michelob ULTRA is the fastest-growing beer brand in the United States. The PGA TOUR takes pride in providing the very best products for our fans, and we look forward to the addition of Michelob ULTRA Organic Seltzer with this extension to complement Michelob ULTRA and O’Doul’s.”
Anheuser-Busch’s partnership with the PGA TOUR began in 1994, and Michelob ULTRA became an official sponsor of the TOUR in 2002. Michelob ULTRA will continue to have a substantial activation footprint at tournaments across the PGA TOUR and PGA TOUR Champions schedule.
“Partnering with the PGA TOUR over the years has allowed Michelob ULTRA unprecedented access to engage with and provide meaningful experience to golf fans, who are core consumers of our beer,” said Ricardo Marques, Vice President of Michelob ULTRA. “Stepping into yet another new chapter with the PGA TOUR is truly exciting as fans are welcomed back and we build even greater experiences for years to come.”
Michelob ULTRA will continue to advertise within PGA TOUR telecasts and across PGA TOUR social and digital channels.
For more information, visit MichelobULTRA.com or follow @MichelobULTRA on Facebook, Twitter, Instagram and YouTube.
About Michelob ULTRA
Introduced in 2002, Michelob ULTRA is currently the fastest growing beer brand in the United States by share and the No. 2 beer in the industry by dollar sales. With just 95 calories, 2.6 carbs and no artificial flavors or colors, it is a superior light beer that celebrates the active, balanced lifestyle of its drinkers that includes both fitness and fun. Michelob ULTRA’s choice of grains and extended mashing process leads to its refreshing taste and fewer carbohydrates. It is brewed with the finest barley malt, rice, hops, and a pure-cultured yeast strain, all of which reflect Anheuser-Busch’s commitment to brewing quality. Michelob ULTRA reminds you to always drink, and sweat, responsibly.
About PGA TOUR
By showcasing golf’s greatest players, the PGA TOUR engages, inspires and positively impacts our fans, partners and communities worldwide.
The PGA TOUR, headquartered in Ponte Vedra Beach, Florida, co-sanctions tournaments on the PGA TOUR, PGA TOUR Champions, Korn Ferry Tour, PGA TOUR Latinoamérica, Mackenzie Tour-PGA TOUR Canada, Forme Tour and PGA TOUR Series-China . Members on the PGA TOUR represent the world’s best players, hailing from 29 countries and territories outside the United States (96 international members). Worldwide, PGA TOUR tournaments are broadcast to 216 countries and territories in 28 languages. Virtually all tournaments are organized as non-profit organizations to maximize charitable giving, and to date, tournaments across all Tours have generated more than $3.2 billion.
Fans can follow the PGA TOUR on PGATOUR.COM, the No. 1 site in golf, on the PGA TOUR app and on social media channels, including Facebook, Instagram (in English, Spanish and Korean), LinkedIn, Twitter, WeChat, Weibo, Toutiao, Douyin and LINE.
