Getty Images continues as TOUR’s exclusive commercial photo provider
PONTE VEDRA BEACH, Florida – The PGA TOUR and Getty Images, a preeminent global visual content creator and marketplace, today announced an extension of their marketing agreement that positions Getty Images as the “Official Photographic Services Provider of the PGA TOUR, PGA TOUR Champions and the Korn Ferry Tour”.
As part of the renewed partnership, Getty Images will continue as the exclusive commercial photo supplier and provide the TOUR, its players, tournaments, business partners and global media access to its vast collection of golf imagery. The collaboration will expand to include coverage of every PGA TOUR Champions and Korn Ferry Tour event along with doubling the number of photographers onsite at PGA TOUR events, adding Wednesdays to the typical Thursday through Sunday coverage days.
“We are excited to expand our relationship with Getty Images to utilize their outstanding photographic services,” said Brian Oliver, PGA TOUR Executive Vice President Marketing & Corporate Partnerships. “Since 2005, Getty Images has proven its ability to capture all the great moments on TOUR along with the personality and uniqueness of our players. They do a tremendous job of capturing our players and the excitement of the competition every week on the PGA TOUR.”
Getty Images features one of the most significant image collections in golf through its extensive coverage of related events including the DP World Tour, the LPGA Tour, the PGA Championship, the Ryder Cup, The Presidents Cup and the Masters. The company’s vast image library offers an estimated 2 million images featuring some of the sport’s most iconic moments played by its greatest players across legendary courses. In 2022, Getty Images’ photographer David Cannon became the second recipient of the PGA of America Lifetime Achievement Award in Photojournalism, recognizing the vital role that photography has in chronicling the rich history of golf.
“We have been capturing celebrated moments in golf along with our partners at PGA TOUR for the better part of two decades and are excited for the next chapter of this collaboration,” said Peter Orlowsky, Senior Vice President of Strategic Partnerships for Getty Images. “Through our roster of award-winning sports photographers, we bring a wealth of expertise and resources to photograph and distribute the game of golf and continue to meet the demand for compelling sports imagery from our global customers.”
Founded in 1995, Getty Images was the first photographic agency to partner with the world’s leading sport governing bodies and continues to partner with many of the most significant sports leagues and governing bodies in the world. Today, Getty Images is the official photographer or photographic partner to over 80 of the world’s leading sports governing bodies, leagues, and clubs, including the PGA Tour, F1, FIFA, the International Olympic Committee, International Cricket Council, Major League Baseball, UEFA, National Hockey League, NASCAR, PGA of America, NBA, USOC, National Collegiate Athletic Association, Manchester United, FC Bayern Munich and Ultimate Fighting Championship.
Getty Images’ complete PGA TOUR collection can be viewed online at www.gettyimages.com
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By showcasing golf’s greatest players, the PGA TOUR engages, inspires and positively impacts our fans, partners and communities worldwide.
The PGA TOUR, headquartered in Ponte Vedra Beach, Florida, co-sanctions tournaments on the PGA TOUR, PGA TOUR Champions, Korn Ferry Tour, PGA TOUR Latinoamérica and PGA TOUR Canada. Members on the PGA TOUR represent the world’s best players, hailing from 28 countries and territories outside the United States (90 international members). The PGA TOUR has long-term domestic distribution partnerships for broadcast coverage on CBS, NBC and Golf Channel and video streaming service on ESPN+. Internationally, PGA TOUR coverage is available across 200+ countries and territories in 27 languages via 43 local broadcast partners, in addition to the digital streaming service platform GOLFTV powered by PGA TOUR. Virtually all tournaments are organized as non-profit organizations to maximize charitable giving, and to date, tournaments across all Tours have generated more than $3.37 billion.
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About Getty Images
Getty Images is a preeminent global visual content creator and marketplace that offers a full range of content solutions to meet the needs of any customer around the globe, no matter their size. Through its Getty Images, iStock and Unsplash brands, websites and APIs, Getty Images serves over 1 million customers in almost every country in the world and is the first-place people turn to discover, purchase and share powerful visual content from the world’s best photographers and videographers. Getty Images works with over 450,000 contributors and more than 300 content partners to deliver this powerful and comprehensive content. Each year Getty Images covers more than 160,000 news, sport and entertainment events providing depth and breadth of coverage that is unmatched. Getty Images maintains one of the largest and best privately-owned photographic archives in the world with over 135 million images dating back to the beginning of photography.
