TruGreen’s partnership with TOUR and First Tee highlights commitment to golf and next generation
PONTE VEDRA BEACH, FLORIDA AND MEMPHIS, TENNESSEE – The PGA TOUR and TruGreen, the nation’s largest lawn care company, announced a new multi-year marketing relationship that designates TruGreen as the “Official Lawn Care Treatment Provider of the PGA TOUR, PGA TOUR Champions and TPC Network.”
By joining the TOUR as an Official Marketing Partner, TruGreen will collaborate with the TOUR and TPC Network agronomists on research and development opportunities along with educational content about lawn maintenance and the benefits of partnering with a lawn care professional. TruGreen will launch a campaign on the company’s digital channels and PGATOUR.COM, while continuing to advertise during PGA TOUR telecasts. TruGreen will also host events at various PGA TOUR events, including the World Golf Championships-St. Jude Invitational in Memphis where it is headquartered.
“We are delighted to welcome TruGreen to the PGA TOUR and are thrilled to see their commitment to the First Tee College Scholarship Program,” said Brian Oliver, PGA TOUR Executive Vice President of Corporate Partnerships. “This is a natural partnership as our sport relies on outstanding agronomic practices to provide our membership with the best playing conditions each week.”
Earlier this month, TruGreen announced that it will be a Trustee of First Tee, youth development organization that uses golf as a catalyst for personal growth. As a Trustee, this partnership will support the expansion of the First Tee College Scholarship Program to include alumni pursuing careers in agronomy, plant science and other science-based professions. TruGreen executives will serve as mentors and will support professional development and educational sessions for the Scholars.
“At TruGreen, we take immense pride in creating beautiful, green outdoor spaces where individuals can enjoy living life outside,” said John Cowles, President & CEO of TruGreen. “This mission makes our partnership with the PGA TOUR a natural fit. We are excited to support the impactful work of First Tee while joining our science-based expertise and tailored approach to lawn care with the agronomists of the TPC Network’s iconic courses.”
About PGA TOUR
By showcasing golf’s greatest players, the PGA TOUR engages, inspires and positively impacts our fans, partners and communities worldwide.
The PGA TOUR, headquartered in Ponte Vedra Beach, co-sanctions more than 130 tournaments on the PGA TOUR, PGA TOUR Champions, Korn Ferry Tour, PGA TOUR Latinoamérica, Mackenzie Tour-PGA TOUR Canada and PGA TOUR Series-China. Members on the PGA TOUR represent the world’s best players, hailing from 29 countries and territories (94 members are from outside the United States). Worldwide, PGA TOUR tournaments are broadcast to 212 countries and territories in 23 languages. Virtually all tournaments are organized as non-profit organizations to maximize charitable giving. In 2019, tournaments across all Tours generated a record $204.3 million for local and national charitable organizations, bringing the all-time total to more than $3 billion.
Fans can follow the PGA TOUR on PGATOUR.COM, the No. 1 site in golf, on the PGA TOUR app and on social media channels, including Facebook, Instagram (in English, Spanish and Korean), LinkedIn, Twitter, WeChat, Weibo, Toutiao and Douyin.
About TruGreen
TruGreen is the nation’s leading lawn care provider offering neighborhoods across the country tailored lawn, tree and shrub care along with protection against mosquitoes and other pests. As a company rooted in scientific expertise with a customer-centered approach, TruGreen helps homeowners achieve an outdoor living space that brings them pride. There are approximately 260 TruGreen branches in the United States and Canada, plus 38 franchise locations. Visit http://www.TruGreen.com, http://www.facebook.com/TruGreen, or the TruGreen app for more information.
