The newly named PIF Global Series comprises five global tournaments and strengthens PIF’s commitment to women’s sports
Total prize pool for all five events stands at $13 million, among the highest prize purses outside of the majors, elevating earning potential for professional female golfers
Olivia Cowan pictured at New Korea Country Club for the Aramco Korea Championship, the second of five events on the PIF Global Series in 2025.
Riyadh, Saudi Arabia – Golf Saudi and PIF today announced the naming of PIF as title partner of a revamped global series that spans five women’s golf events on the Ladies European Tour (LET). The partnership reinforces PIF’s long-term commitment to women’s sport.
The newly named PIF Global Series features five tournaments across three continents in 2025, with each event in the series adopting a novel format for women’s golf that features both team and individual competitions, and a prize purse of $2 million for four of the tournaments. The prize purse is among the highest in women’s golf.
The PIF Saudi Ladies International has been added to the 2025 roster of tournaments, strengthening the series’ position as a key fixture alongside the regular LET schedule and majors competitions. The PIF Saudi Ladies International offers a prize purse of $5 million – one of the largest in women’s professional golf.
The five events comprising the PIF Global Series are:
• PIF Saudi Ladies International: Riyadh Golf Club, Riyadh, Saudi Arabia (February 13-15, 2025)
• Aramco Korea Championship: New Korea Country Club, Seoul, South Korea (May 9-11, 2025)
• PIF Championship: Centurion Club, London, England (August 8-10, 2025)
• Aramco Houston Championship: TBC, Houston, USA (September 5-7, 2025)
• Aramco Shenzhen Championship: Mission Hills, Shenzhen, China (November 6-8, 2025)
Today’s announcement reinforces PIF’s position as one of the most prominent supporters of women’s sport globally, breaking down barriers, addressing critical challenges and driving the promising future of sport.
Alanoud Althonayan, Head of Events and Sponsorships at PIF, said: “PIF continues to be a catalyst for the growth of women’s sport, committed to delivering long-term transformative impact by inspiring and empowering female athletes at every level. The expansion of our Golf Saudi partnership with PIF as the title partner of this global series underscores PIF’s role in enabling and advancing women’s golf, driving growth of the sport around the world.”
Noah Alireza, CEO, Golf Saudi, said: “We are humbled to have this partnership that aspires to grow the women’s game locally in Saudi Arabia and around the world. We have witnessed significant growth in local interest through hosting international tournaments, with over 6,000 individuals registering for our free ‘GoGolf’ lesson program. Through this partnership, we hope to continue this momentum by connecting Saudi Arabia’s local commitment to women’s golf with the global momentum of the sport.”
Alexandra Armas, CEO, Ladies European Tour, said: “These tournaments are well supported by our members through their end-to-end event experiences and competitive environments. This investment from PIF continues to raise the level of competition and commitment to the women’s game, to ensure our players have the best possible opportunities to develop and succeed on the world stage.”
England’s Charley Hull and Golf Saudi ambassador, said: “The new PIF Global Series is another huge moment for the LET, as it continues to grow and offer more opportunities for players to play and win in amazing events around the world. Golf Saudi and PIF have proven to be real game changers for women’s golf, once again backing up their commitment to creating equal opportunities and raising the bar for the players. I love playing either as an individual or in a team, so I can’t wait to tee-it-up at series events throughout the year and hopefully inspire more and more young people into golf around the world.”
For high resolution imagery, click here
For media inquiries, please contact:
Aramco Korea Championship – Press Office
Lewis Cockburn – Earned Media Manager, 54
Hiba Al Sabbagh – Senior PR & Communications Manager, Golf Saudi
Hiba.alsabbagh@golfsaudi.com | +966 59 69 4221
Notes to Editors
About PIF
PIF is the investment engine driving economic transformation for Saudi Arabia and the world. With an ambitious program to deliver Vision 2030, PIF invests in projects, companies and partners to diversify the Saudi economy, stimulate growth in every major sector, and create new opportunities for investment and employment.
And as a global investor and catalyst of change, PIF actively partners with the most pioneering organizations across the world to accelerate their growth, and transfer the technology and knowledge needed to build industry ecosystems of the future.
Since 2017, PIF has established 103 companies and is driving the transition to a more sustainable economy through strategic investments and partnerships across the Saudi public and private sector. PIF is laying the foundations for local and international partners to invest in the economic and societal transformation of Saudi Arabia.
For more information, visit the website at www.pif.gov.sa
Rupert Trefgarne: rtrefgarne@pif.gov.sa/ +966 546 0057 33
Golf Saudi
Golf Saudi facilitates uptake and participation in golf through the delivery of world-class facilities, operational excellence and the implementation of industry best practice to position the Kingdom as an exceptional golfing nation. Combined with grass roots training and education programmes that introduce people to the game at the earliest opportunity and with the greatest ease, Golf Saudi is committed to delivering a dynamic national development programme that transforms the golfing landscape.
Twitter: @Golf_Saudi
Instagram: @Golf_Saudi
Facebook: @GolfSaudi
نبذة عن جولف السعودية
تهدف شركة “جولف السعودية” إلى رفع سوية الإقبال على الجولف وممارستها في المملكة، عبر إتاحة مرافق عالمية المستوى وتحقيق التميز التشغيلي وتطبيق أفضل الممارسات في مجال رياضة الجولف بهدف ترسيخ مكانة المملكة كوجهة رائدة في هذا المجال. وتلتزم ’جولف السعودية‘ بتقديم برامج تدريب تعزز مشاركة جميع المهتمين باللعبة من خلال برنامج وطني يسعى إلى تطوير واقع اللعبة والارتقاء بها.
تويتر (X): @Golf_Saudi
إنستقرام: @Golf_Saudi
فيسبوك: @GolfSaudi
Saudi Golf Federation
The Saudi Golf Federation is dedicated to promoting and sponsoring the sport of golf, aligning with the Kingdom of Saudi Arabia’s Vision 2030. With its headquarters in Riyadh, the federation actively develops organizational and educational strategies to encourage Saudi nationals’ involvement in golf, demonstrating its commitment to fostering the sport’s growth and expanding its participant base across the country.
Twitter: @SaudiGF_
Instagram:@SaudiGF_
Aramco
As one of the world’s leading integrated energy and chemicals companies, our global team is dedicated to creating impact in all that we do, from providing crucial oil supplies to developing new energy technologies. We focus on making our resources more dependable, more sustainable and more useful, helping to promote growth and productivity around the world.
Ladies European Tour
The LET inspires women and girls to pursue their passion and realise their potential through the game of golf.
At our core, we aim to build and deliver an extensive competitive schedule of events to enable our strong, energetic, proud and confident players to compete at the highest level, pursue their dreams and lead by example.
Our diverse and multicultural membership of 402 professional golfers represents as many as 43 countries. We are a global tour with roots in Europe. We aim to entertain and excite, but also to enhance health and quality of life, as a responsible, committed and respectful partner.
Inspiring – our players are inspiring role models to follow and encourage others to pursue their own dreams.
Passionate – we are driven by a passion to perform to our full potential and get better every day. It’s not just about the money or the glory, but a true love for the game.
Committed – we are fiercely committed to continuous improvement and recognise the grit that it takes to achieve long-term goals.
2024 marks the 46th season of golf tournaments since the professional tour was founded in November 1978. This year’s schedule includes 31 events in 20 different countries and a prize fund of at least €35 million.
The LET Access Series is the official development tour of the LET, formed to give players an opportunity to compete and progress onto the LET and achieve their dreams in professional golf.
