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PLAY GOLF MYRTLE BEACH RAISES $20,000 FOR WESTERN NORTH CAROLINA GOLF AND HOSPITALITY INDUSTRIES HIT BY HURRICANE HELENE

July 2, 2025

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More than 60 Myrtle Beach golf experiences offered in charity auction 

Editors: For a headshot of Dave Genevro, click here.

Myrtle Beach, S.C.  – Golf Tourism Solutions (GTS) members joined together to raise $20,000 to help people in the Western North Carolina golf and hospitality industries whose lives were devastated by Hurricane Helene through an auction hosted by Play Golf Myrtle Beach.

“Our community always rises to the occasion when our neighbors are in need,” said Dave Genevro, General Manager of Barefoot Resort and Golf and Chairman of Golf Tourism Solutions. “Many of us have friends and colleagues in the Western North Carolina region, and we remain committed to their ongoing recovery and rebuilding efforts.”

GTS members donated over 60 experiences ranging from rounds of golf to beachfront stays for the auction which ran through June 1. All proceeds from the auction were donated to three established non-profit organizations in Western North Carolina:

  • Carolinas GCSA Hurricane Disaster Relief Fund
  • NC Hospitality Workers Relief Fund
  • National Golf Course Owners Association

“On behalf of the National Golf Course Owners Association (NGCOA), I want to express our heartfelt thanks to the Myrtle Beach golf community for the success of the recent auction,” said Jay Karen, NGCOA’s CEO. “This industry is incredible. The funds raised through this initiative will provide vital support to golf courses in North Carolina who were severely impacted by Hurricane Helene.”

The initiative reflects the continued generosity from the Grand Strand golf communities as many made contributions and provided support in the aftermath of the storm. To make a donation or learn more, visit: www.playgolfmyrtlebeach.com/relief

About Play Golf Myrtle Beach

Owned and produced by Golf Tourism Solutions (GTS), Play Golf Myrtle Beach is the only official content platform representing Myrtle Beach golf and the Myrtle Beach golf lifestyle. For more information, visit PlayGolfMyrtleBeach.com and follow our socials: @PlayGolfMB on X; @playgolfmyrtlebeach on Instagram; PlayGolfMyrtleBeach on TikTok; and find us on Facebook and YouTube.

About Golf Tourism Solutions (GTS):

We believe in the magic of a Myrtle Beach golf experience. Through progressive marketing, world-class events, innovative technology, industry research, and our membership, we collectively promote, elevate and advance golf on The Grand Strand. Follow us on LinkedIn.

Media Contacts:
Mike Alday, Alday Public Relations | mike@aldaypr.com |615-714-4954
Hayley Wilson, Alday Public Relations | hayley@aldaypr.com | 865-256-4295

 

 

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