Chris Reid to Lead Players 1st in Canada
Technology veteran to drive further growth for company dedicated to providing customer experience management technology to golf courses to enhance their guest’s experience
Toronto, ON. – Players 1st Inc, a leading provider of Customer Experience solutions for golf course operators, announced today that Chris Reid will assume the role of Vice President, Business Development, Canada for Players 1st Inc., the US Subsidiary of Players 1st. Bringing over 40 years of experience in advanced technology, data analytics and Software as a Service (SaaS), Reid will be a strong addition to the Players 1st team in North America.
In his new role, Reid will drive the Players 1st vision of growing the game by providing golf course operators with best-in-class customer experience technology in the Canadian market, further expanding the Players 1st global footprint.
Peter Smith, Senior VP and General Manager for Players 1st North America states “Customer experience technology is an essential component of building a course’s brand and recruiting an army of passionate golfers that promote the facility through word-of-mouth. The deep customer insights available through the Players 1st platform provides operators with the ability to focus scarce resources on the things that matter most – as seen from the player’s perspective. Consistently delivering great experiences builds loyal customers that will come more often and spend more each time, significantly impacting a course’s bottom line. We are extremely pleased to have a person with Chris’ experience join our team.”
Reid brings deep technology and golf industry knowledge along with a solid financial background and entrepreneurial drive, all of which are key assets in leading Players 1st growth. Earlier in his career, he held senior leadership roles in Honeywell and ANSYS. Most recently Reid was Senior VP, Sales and Marketing at Rodan Energy Solutions.
About Players 1st Players 1st is the world’s leading supplier of Customer Experience solutions specifically designed to help golf course operators improve business results by providing actionable insights to elevate their player’s experience. Players 1st has forged strategic partnerships with leading national golf associations across Europe and North America, combining their expertise in customer experience management with industry best practices to deliver a powerful, easy to deploy solution for public and private course operators to help them take care of their most important asset – their members and guests.
Players 1st Communications
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