The software company Players 1st welcomes former GolfBox CEO, Christian Faergemann, as new shareholder and strategic advisor.
On March 1st, the Danish-based company Players 1st has added Christian Faergemann to its group of shareholders. Faergemann has a strong resume within the golf industry, where he spent 13 years as CEO of GolfBox, which provides administration software for the golf industry.
Players 1st is based in Aarhus, Denmark and specializes in measuring customer experiences within sports. CEO Morten Bisgaard looks forward to tapping into Christian Faergemann’s network and industry knowledge.
“Christian has established a truly global network and an enormous amount of knowledge which will help us maintain our current momentum. In only a few years, we have positioned ourselves as a market leader in measuring and visualizing customer feedback in sports and we are just scratching the surface. I’m extremely pleased that Christian sees our potential and thinks we’re a good match for him. With him on board, we are further fuelling our ambitious international growth strategy,” says Bisgaard.
Christian Faergemann distinguished himself as top executive at GolfBox by taking the company from start-up to an internationally recognized company, providing software services to over 20 countries. It culminated in the sale of GolfBox back in 2016, after which Christian remained as CEO until 2020. At Players 1st, he joins the board as a strategic advisor, where he looks forward to help drive the business further.
“It takes a huge amount of work to start a company from scratch and achieve a status as a market leader. Players 1st is well on its way and I really look forward to contributing to the strategic work and help the company reach the next level. I’ve been following Players 1st from the sidelines with interest since their inception. Players 1st is a truly innovative company with a fantastic change-ready team that not only seizes opportunities but are proactive in creating them. They have managed to create a really useful tool that provides direct value for their golf clients but also for other sports. I look forward to helping the established platform to an even wider global reach.” says Christian Faergemann.
Players 1st was established in 2013 and today has more than 2,000 clubs as customers across 10 markets, with offices in Denmark, England, USA, and Canada.
Morten Bisgaard, CEO Players 1st, mobile +45 60766920
Christian Faergemann, shareholder and strategic advisor Players 1st, mobile +45 22119444