Elbow Springs signs up for Players 1st Customer Experience Management Solution
Scottsdale, ARIZ. – Players 1st is pleased to announce continued growth in the Canadian region with the addition of the Elbow Springs Golf Club to the portfolio of facilities utilizing Players 1st customer experience management (CxM).
Elbow Springs Golf Club is a semi-private golf club located just west of Calgary. Featuring three nine-hole courses — The Mountain View, The Elbow, and The Springs – the facility is set amid the beautiful landscape of the Elbow River Valley.
“CxM is a powerful customer analytics tool used in many different industries, and Players 1st has created the world’s leading CxM application tailored to golf operations. I’ve been working with Canadian golf operators since April 2019, and Elbow Springs is an excellent example of how Players 1st can quickly provide great value to the club”, says Chris Reid, Players 1st Vice President of Business Development in Canada.
“We love the quick feedback we’re able to assess with the Players 1st guest surveys. We feel that issues can be quickly addressed and that the guests are less likely to take their issues to public review sites when they’ve had the chance to send them directly to us,” said Colin Presley, General Manager & CPGA Head Professional at Elbow Springs.
In addition to the ongoing guest feedback, Elbow Springs has also utilized the Players 1st member survey to gain deep insights into member perceptions to guide planning and decision making, balancing the needs of guests and members.
“The member surveys provide a very in-depth score for all areas of the club. It gives us the ability to focus on what matters most to our members,” added Colin.
About Players 1st
Players 1st is the world’s leading supplier of Customer Experience solutions specifically designed to help golf course operators improve business results by providing actionable insights to elevate their player’s experience. Players 1st has forged strategic partnerships with leading national golf associations across Europe and North America, combining their expertise in customer experience management with industry best practices to deliver a powerful, easy to deploy solution for public and private course operators to help them take care of their most important asset – their members and guests. For more information, visit www.players1st.golf and follow us on Twitter @Players_1st , LinkedIn at www.linkedin.com/company/players-1st/ and Facebook at www.facebook.com/players1st.golf/
Players 1st Communications
+45 72 288 288