Jupiter, FL — Players 1st announced today a partnership with the National Golf Foundation to revolutionize the way operators at public golf facilities collect and monitor customer feedback and deliver actionable golfer insights. The partnership is highlighted by the launch of GolfersVoice, a new product that incorporates key NGF data points from its three decades of course survey experience into the Players 1st technology platform already used by thousands of U.S. golf facilities.
“The addition of NGF-derived metrics like wallet share and competitive insights will transform GolfersVoice into the leading customer intelligence tool used by daily fee facilities in America,” said Players 1st CEO and Co-founder Morten Bisgaard. “NGF’s involvement in GolfersVoice will be critical for golf facilities looking to improve communication and make the type of informed operational decisions that grow revenues.”
There are more than 10,000 publicly accessible golf facilities across the U.S., according to the NGF database, representing almost 75% percent of the nation’s total golf supply. The GolfersVoice survey tool is designed specifically for golf facilities to cover every aspect of the customer journey, offering features like tailored survey templates, real-time notifications for quick adaptations, advanced analytics, and comprehensive benchmarking.
“The entirety of the golf business is driven by golfers choosing a course and paying a greens fee,” explains NGF President and CEO Greg Nathan. “NGF co-founder and World Golf Hall-of-Famer Herb Graffis stated, ‘It’s the recreational golfer from whom all blessings flow,’ and this powerful collaboration helps operators steward their facility using the customer’s voice.”
GolfersVoice will be immediately available to current Player 1st guest survey subscribers. Daily fee operators and MCOs interested in learning more about GolfersVoice, including its seamless integration with popular tee sheets, should contact Peter Smith at peter@players1st.golf or Kevin McLendon at kmclendon@ngf.org
About Players 1st
Players 1st is the world’s leading supplier of Customer Experience solutions specifically designed to help golf course operators improve business results by providing actionable insights to elevate their player’s experience. Players 1st has forged strategic partnerships with leading national golf associations across Europe and North America, combining their expertise in customer experience management with industry best practices to deliver a powerful, easy to deploy solution for public and private course operators to help them take care of their most important asset – their members and guests.
About the NGF
Founded in 1936, the National Golf Foundation is a dynamic membership organization supported and trusted by thousands of golf related businesses and individuals who rely on NGF to provide the most up-to-date, accurate and objective insights on the state of the game and business of golf. It is the only trade association for everyone in the golf business, advocating for growth by educating and connecting its members. NGF is also the leading marketing services provider in golf, leveraging a database of 2.5 million golfers and the industry’s most comprehensive worldwide database of golf facilities. Additionally, NGF’s research arm works with individual companies to help them better understand their markets and grow their businesses.
Contact:
Peter Smith
Players 1st
SVP/GM
(408) 686-6141
peter@players1st.golf
Kevin McLendon
National Golf Foundation
Vice President, Marketing Services
(561) 354-1646
kmclendon@ngf.org
