Scottsdale, AZ — Players 1st, the global leader in Customer Experience Management solutions for the golf industry, announced today they have become a corporate partner of the International Association of Golf Administrators (IAGA).
“We are very excited to be teaming up with the IAGA and look forward to working with their member associations to capture and analyze participant feedback, improve event satisfaction, and ultimately grow participation in their portfolio of events,” said Peter Smith, senior vice president and general manager. “There’s tremendous upside potential for tournament organizers to enhance event outcomes by leveraging proven customer experience management strategies to drive participant satisfaction and word-of-mouth recommendations, bringing back attendees year after year.”
“The IAGA is excited to partner with Players 1st. Their platform is ideal to gain real-time feedback and benchmarking data that can let associations and clubs identify key areas of success and future improvements. We already have member associations utilizing this platform for their championships and other association related events.” said Bill Walker, Executive Director for the IAGA.
About Players 1st
Players 1st is the world’s leading supplier of Customer Experience Management solutions specifically designed to help golf course operators improve business results by providing actionable insights to elevate their player’s experience. Players 1st has forged strategic partnerships with leading national golf associations across Europe and North America, combining their expertise in customer experience management with industry best practices to deliver a powerful, easy to deploy solution for golf operators to help them take care of their most important asset – their members and guests.
About the IAGA
The International Association of Golf Administrators (IAGA), formed in 1968, serves as the industry trade organization whose mission is to advance the game of golf and serve those who play it by representing and developing those who lead it. The organization is comprised of over 80 golf associations that represent over 800 industry professionals as well as nearly 3M plus golfers across North America. The IAGA provides educational and networking opportunities and business resources to further its member organizations.
