“Measuring is knowing.”
For Rob Mouwen, that simple principle defines modern putting coaching. At the highest level of the game, there is no room for guesswork; in putting, every fraction of a degree, every millimeter of movement matters. And that’s exactly why leading coaches and elite players around the world rely on SAM PuttLab.

But this isn’t just about technology.
It’s about trust.
From intuition to certainty
For decades, putting instruction relied heavily on a trained eye and experience. While that expertise remains invaluable, today’s top coaches demand more – objective, measurable proof.
SAM PuttLab delivers exactly that.
“SAM PuttLab was the first and most trusted technology on the market to allow me, the coach, and you, the player, a full breakdown of how the tool is moving through time and space, which enables accurate and reliable information for greater results.”
— Charles Sandison-Woods —
By turning invisible movements into clear data, coaches can move from assumptions to certainty – creating faster, more reliable improvement.
Seeing patterns. Creating progress.
One of the biggest challenges in coaching is identifying why a player misses – not just that they miss.
That’s where SAM PuttLab stands out.
“It helps detect players’ error patterns much more easily and quickly, allowing them to reprogram everything they need to improve… I can provide my players with a daily or weekly report.”
— Santiago Garat —
With clear feedback and structured reporting, players don’t just practice more – they practice smarter.
Performance Report example (overview on putt performance on one page):
Clarity builds confidence
For players, understanding is everything. The clearer the feedback, the stronger the trust in both the coach and the process.
“It is easy to set up, accurate, and gives all the data you need in a nice way for my client to understand what the next step is.”
— Leon Marks —
SAM PuttLab simplifies complex data into actionable insights – making improvement tangible and confidence measurable.
Professional Report – Putt Planes report page:

3D view:
The backbone of elite coaching
For Rob Mouwen, SAM PuttLab is more than just a tool – it’s the foundation of a modern coaching environment:
- Unmatched precision – analyze strokes down to the millimeter
- Objective feedback – replace opinion with facts
- Professional authority – deliver a premium experience
This combination doesn’t just improve players – it elevates entire coaching businesses.
Proven over time
Trust isn’t built overnight. It’s earned through years of consistent performance.
“SAM PuttLab has been one of my favorite tools for analysis, evaluation, and research of putting strokes over the past 15 years. The accuracy, consistency, and ease of the user interface are the key factors that set this ultra-sound technology apart.”
— David Orr —
Across generations of coaches and players, the system has proven its reliability where it matters most – on the green.
A framework for better coaching
Ultimately, great coaching is about delivering results – and doing so consistently.

“It allows me to provide my students with the highest level of accuracy… The customizable reports and comprehensive data give coaches a framework to help any student.”
— Nick Iacono —
SAM PuttLab doesn’t replace coaching expertise – it enhances it, providing a structured, data-driven framework that supports every lesson.
Why trust matters
When players trust the data, they trust the process.
When coaches trust the system, they coach with confidence.
That’s why the world’s best don’t just use SAM PuttLab – they rely on it.
Ready to join the world’s leading coaches?
- See how SAM PuttLab fits into your coaching
- Experience the power of data-driven putting instruction
- Elevate your coaching with proven technology
Request your demo today (email contact: sales@scienceandmotion.com) and discover why the best trust SAM PuttLab. SAM PuttLab 8 starts at 5.500 USD.
About Science&Motion:
Science&Motion is renowned for its cutting-edge technology in the golf industry, especially in putting. For over 20 years, SAM PuttLab has been the industry standard for professional putt analysis, training, and putter fitting. SAM PuttStudio is a comprehensive ball tracking and projection system for sensor-free putt training, performance drills, and games, including integration with tilting platforms. SAM PuttStudio+ adds SAM PuttLab into the ultimate solution for teaching and coaching putting, with options of adding high-speed video, balance analysis, and more.
Media Contact: Jef Carr, jef.carr@scienceandmotion.com






