In this week’s episode of the Golf Industry Roundtable, we explore the business of social media influencers.
Although golf was one of the first professional sport back on television, golf is often late to the game when embracing new trends. Such is the business case with golf’s use of social media. While Instagram has been around for nearly a decade, Golf’s major brands are just beginning to procure social media influencers and allocate decent budgets for content marketing production beyond TV spend.
Today we are joined by two trend spotters who saw that golf’s major labels were getting ready to tee it up with social media: Tisha Alyn and Jess McAlister.
Tisha Alyn is a professional golfer. She played in college and pursued a playing career. When she realized she had a passion for marketing and social media she found her way into the influencer world. You may recognize her also from a number of commercials and ads she has done for Shipsticks, Cobra/Puma, AT&T, etc. She previously owned Women With Drive with Nikki Bondura who is a social media correspondent on the Golf Channel. She was also on the Golf Channel’s hit show they filmed at TopGolf – ShotMakers. She also covers events across the globe alongside tournament organizations and their corporate partners as an on-the-ground social media personality.
Jess McAlister is a seasoned marketer, entrepreneur, and brand development strategist with 13 years of cross-industry expertise under her belt. As a co-founder of Digital Golf Collective, she manages the market share of leading digital talent in golf and advises brands, agencies, and tournament organizations developing consumer-facing marketing strategies leveraging talent, procures talent for branded campaigns, PR and social media marketing, and executes mass-market campaigns for brands alongside agency partners like CAA Sports and Octagon, and brands like Mastercard, AT&T, Honma, Medterra CBD, Cobra Puma, Lexus, Turner, Farmers Insurance, Waste Management, Topgolf, and USGA.
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