The webinar teaching courses to grow ROI by an average of 27x
foreUP, the popular industry leader in comprehensive golf course management software, is bringing back a popular presentation to its webinar rotation. After an initial debut at the 2024 PGA Show about the secrets of golf course advertising and marketing, the top topics and most helpful highlights of that session have been distilled into an impactful new webinar – Power Positioning in 2024: The Areas Operators Miss When Looking to Grow Course Revenue. The webinar takes place at 2pm ET on May 30th, 2024.
The session’s mission was based on a sobering statistic about first-time guests at daily fee golf courses: 55% of these golfers never return to the course. Too many golf courses lose this source of repeat revenue without ever realizing their loss.
With the knowledge of this profoundly too-high number and a sincere desire to regain this lost source of revenue for courses, the foreUP Managed Marketing Services (MMS) team set out to share their knowledge of how to reclaim these potential areas of growth.
The webinar is aimed at sharing with courses the proven methods used by foreUP’s MMS experts, Randy Sage and Mark Farrow, to drive course operations UP. Sage and Farrow focus on tried-and-true strategies that range from improved customer journeys to smart automations, relying heavily on the 100+ years of combined golf marketing experience the team possesses.
The webinar features more than foreUP representatives – they are joined by guest speakers Josh McCumber, general manager and marketing director of Hollywood Beach Club, and Marketing and Sales Director Alex Forsyth of Walt Disney World Golf, operated by Arnold Palmer Golf Management.
Alongside Sage and Farrow is Jared Holden with 15 years of golf operations experience and a personal emphasis on helping courses identify ways to improve and streamline processes in course management.
This expert-led session was designed to provide courses with everything they need to know about revenue-generating techniques for unequivocable advertising success – meaning no more missing out on massive sources of revenue like first-time golfers that could have been repeat golfers.
