The gift that puts a pro in the golfer’s ear
SCOTTSDALE, Ariz. – For the golfer who has everything (including a few too many swing thoughts), PreSwing is a new iPhone and Apple Watch app that brings a pro along for every swing. Launched in September, it delivers customizable swing thoughts written and recorded by golf professionals, plus GPS yardages for 45,000+ courses, shot tracking and hands-free audio through the phone, Apple Watch or Bluetooth earbuds. There’s no shipping, sizing or wrapping, which makes it a strong fit for last minute and stocking-stuffer roundups. Complimentary access is available to media for testing.
PreSwing makes a personal golf gift. Players can record their own voice, their coach’s voice or any other voice and can leave tips that play in the golfer’s ear on the course. It’s also a caddie in your ear: Every tip is written by a real teaching professional, not generated by AI. Golfers hear the number and the swing thought before each shot, and can listen while walking to the ball, which also helps pace of play.
The app works for every skill level, with more than 200 recorded tips across 30 skills, covering technique, feel and course management. Tips come from four voices: PGA TOUR winner and PreSwing Ambassador Smylie Kaufman; 2023 Southwest Section PGA Teacher of the Year Justin Klemballa; Edie Wessel, PGA Class A Professional; and William “Bill” Dodd Jr., PGA TOUR Champions Caddie.
Players can add, edit and delete tips and build custom skills, so the library is effectively unlimited, and it’s a way to build a winter practice routine and show up ready for spring. For anyone gifting or receiving an Apple Watch, PreSwing is a natural add-on.
PreSwing was founded by Benny Alon after he found he could play well on the range with his teacher but couldn’t carry it onto the course. He wanted someone on his shoulder telling him what to do on every shot. PGA TOUR winner and golf analyst Smylie Kaufman has also joined as PreSwing Ambassador. He advises on product direction and lends his voice to the app’s coaching library. Kaufman is a paid endorser of PreSwing.
PreSwing is available now, free for download, for iPhone and Apple Watch. Visit PreSwingGolf.com for more information.
Media can access tutorials and information on PreSwing through this link.
Media Contacts:
For complimentary app access, product review requests, interviews with Smylie Kaufman or PreSwing leadership, or additional information for holiday gift guide consideration, please contact:
Alyssa Overheim
On Behalf of PreSwing
alyssa@trestlecollective.com
757.395.0107




