BIG MAX is bringing a new level of understated refinement to its golf bag line with the introduction of the Dri Lite Prime and Dri Lite Hybrid Prime. Combining the on-course functionality for which BIG MAX is known, with beautiful new styling and innovative design features, these two new bags offer a level of sophistication usually reserved for the world’s leading luxury brands.
Based on a SoftGuard PU leather, the most soft and durable material BIG MAX has ever used in its bag line, the Prime bags offer the discerning golfer a unique premium, ultra-soft feel with uncompromising style and functionality. Scratch resistant, easy to wipe clean and incredibly soft to the touch, the new Prime bags have to be felt to be believed.
Both bags feature minimal branding on the waterproof material and include waterproof pockets designed to complement the seamless aesthetic along with 14 way full length dividers and a unique soft top to keep clubs secure and scratch free.
The Dri Lite Prime is a spacious cart bag featuring 10 pockets and a 9.5” top. Each pocket that requires regular access has the convenience of magnetic fastenings, including the waterproof valuables pocket that features a dedicated sunglasses compartment. Larger pockets feature waterproof zippers, while the cooler compartment can easily fit two bottles, with space for another in the quick access external holder. This stunning cart bag is the ultimate in minimalist luxury.
The Dri Lite Hybrid Prime takes the sophistication of the Prime design and adds the versatility of a Hybrid construction. A flat footless base, leg lock and lower housing of the stand mechanism enables the bag to sit square on a cart or push cart with no twisting, while a lightweight 6.4 lbs construction, padded dual straps and air channel, provide for the most comfortable carry. Seven spacious waterproof pockets, a host of practical features such as glove and towel holder finish off this impressive design that is perfect for golfers who like to walk, ride and carry in style.
In both of these fantastic new bags, every detail has been thought of. Providing unmatched functionality along with a beautiful understated design BIG MAX has elevated its offer and is giving golfers a sense of luxury that goes beyond the ordinary.
Dri Lite Prime RRP: $349. Available in Black or Off-White.
Dri Lite Hybrid Prime RRP: $299. Available in Black or Off-White.
For more information, please visit https://us.bigmaxgolf.com/
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About BIG MAX
BIG MAX has been Europe’s #1 push cart brand for over 25 years following the unprecedented success of the world’s first 3 wheel push cart the Ti1000. Available in virtually every country that plays golf, BIG MAX is a name that has become associated with quality and innovation. It’s most recent advancement, Fold Flat technology, has seen BIG MAX pioneer push carts that fold down completely flat, in some cases to less than 5” deep. BIG MAX has furthered its reputation for innovation with its AQUA and DRI LITE technology that in the last quarter of 2017 matched BIG MAX push carts by becoming #1 golf bag and travel cover brand in German speaking nations, a traditional marker for # 1 in in continental Europe.
