Pro Golf Weekly Sold to Boston Investment Group
Brand To Relaunch With New Vision Following Reorganization
Gorman Associates (“GA”) announced today that it has formed a group of principals, and signed an agreement to acquire Pro Golf Weekly (“PGW”), a golf content brand and digital publication.
Launched in June 2016 by UnderPar Media, Pro Golf Weekly is a digital magazine and website, covering the major professional golf tours. It has been a serious player in the pro golf media space for 36 consecutive months, compiling a vast catalog of monetizable content.
“The pro golf content category, especially with the resurgence of Tiger Woods, has been showing record engagement rates. This presents a significant growth opportunity for GA and its partners, particularly relative to content optimization,” said Tom Gorman, President of Gorman Associates, and the lead principal in the newly-formed investment group.
“Pro Golf Weekly is already a known entity in this space, but has untapped potential beyond its current position. We plan to push the brand to a new level, in terms of reach and growth, through strategic investments in SEO and content marketing.”
Paul Daly, Principal, UnderPar Media, added, “It was an exciting three-year run, starting with Dustin Johnson’s major breakthrough at Oakmont to Tiger Woods’ rebirth at Augusta, and in between witnessing the legend of Brooks Koepka take hold, however, covering pro golf is a year-round ordeal, and extremely time intensive with a high content burn rate.
“The buyout offer came at the right time, and at the right price, but the vision laid out for the new Pro Golf Weekly was the deal clincher. We’re excited to watch it all unfold.”
Terms of the deal were not disclosed. The acquisition is expected to close at the start of Q3 2019, subject to approval. Pro Golf Weekly will immediately cease its daily content production during the transition period. It is expected to relaunch in its new form later this summer.
Under Par Media