HEATHROW, FL – Golf instruction delivers high economic value to the golf industry. That reality can be grasped through intuition, but when Proponent Group first dug into the subject severals years ago, hard evidence was scarce, leaving the value factor hidden in plain sight.
Now it’s a widely circulated topic—BVGI, for the Business Value of Golf Instruction, supported by streams of data, with plenty more to come. Proponent Group members have heard much about this data—and contributed to it significantly. “One result or our efforts,” says Proponent president Lorin Anderson, “has been steady requests for the type of documentation and messaging that industry people of all kinds could easily process and keep in mind.”
To fulfill those requests, Proponent Group staff went to their keyboards and their video recording booth with brevity and bullet points as the watchwords. “What we produced is a quick-read executive summary and quick-play video with graphics on BVGI,” Anderson says, “designed for our 475 member coaches to easily access and share with their industry colleagues, peers and superiors.”
Among the data points covered in text and video are these shining examples:
- Instruction-Taker Spending: Spending on the game by lesson-takers is 78% higher than by those not actively taking instruction. (Source: Proponent Group)
- A family’s spending on golf increases by an average of 72 percent in the year after its first child begins taking instruction at a club where the family is a member. (Source: Invited Clubs and Retail Tribe)
- Member attrition decreases by 75% when a member is actively working on improving through formal instruction. (Source: Invited Clubs and Retail Tribe)
In the short time these tools have been available, Proponent Group members have been widely sharing the one-and-a-half-page Executive Summary and the two-minute-and-30-second video on BVGI.
For full access to our industry-serving BVGI information resources, just click this link. https://proponent-group.com/business-value-of-golf-instruction-public/
About Proponent Group
Proponent Group is the only organization solely focused on helping golf’s dedicated, full-time instructors grow their businesses and build their careers. Founded in 2007, Proponent Group recognizes that even accomplished teaching professionals need a unique array of professional services to build their teaching brand, create job security and grow compensation. For more information about how Proponent Group has benefited more than 1,400 instructors worldwide, visit proponent-group.com.
