BRENTWOOD, Tenn., – PrideSports® congratulates the winner of the 2023 Open Championship at Royal Liverpool this weekend.
The final Major of the 2023 season produced a first-time major-champion in the 36 year old Champion Golfer who won by an impressive 6 strokes. A waterlogged final round couldn’t stop the eventual victor who trusted Pulsar spikes from Softspikes in his FootJoy Tour X shoes to secure the win. With this, the Sea Island, GA resident strengthened his chances to earn a spot on the 2023 U.S. Ryder Cup team as they hope to defend their title in Rome this fall.
The challenging Royal Liverpool links setup required the participants to seek out any advantage they could to optimize their performance over the difficult four days of golf. With a large purse on the line, an overwhelming amount chose to utilize replaceable traction technology. A decision that paid off for them quite literally. Of the players who made the cut, the cumulative earnings of those that wore spikes from Softspikes or CHAMP totaled $13.8m. Those that chose a spikeless alternative, collectively earned just shy of $1.8m. It was a clean sweep for spikes inside the Top 10 as every golfer who finished T-10 or better chose spiked footwear to navigate the challenging conditions.
“Congratulations to this year’s Champion Golfer on his first major win!.” said Joe Henderson, President of PrideSports®. “The last major of the year is bittersweet but the storylines and level of competition throughout these tournaments have made for a memorable 2023 season of Major Championship golf. We design our products to bring performance advantages to both professional and amateur golfers alike and we are pleased with how our products have been able to play a role in supporting a number of this year’s champions.”
Replacement Softspikes® and CHAMP® cleats can be purchased in the golf section of most large retailers, sporting goods stores, golf specialty and golf course pro shops across the country. Cleats can also be purchased online from any of these locations, your favorite online store or directly from www.softspikes.com
PrideSports® is the undisputed leader in the golf cleat segment with its CHAMP® and Softspikes® brands. The company recommends golfers change their cleats every six to eight months – or even more frequently based on use – to ensure golfers get the maximum performance out of their footwear.
CHAMP’s Helix®, Zarma Tour® and Stinger® cleats, as well as Softspikes’ Pivix®, Pulsar®, Silver Tornado™ and Stealth® cleats, dominate the OEM and secondary market in terms of performance and sales.
Headquartered in Brentwood, TN with offices across America, Europe and Asia, PrideSports provides traction elements and retention systems to athletic footwear manufacturers around the globe as well providing its CHAMP and Softspikes branded products to retail channels worldwide – maintaining a preeminent position within golf, soccer, baseball, football and other sports. In addition, the company provides a full line of golf accessories and is the largest producer and distributor of golf tees in the world, with brands including Pride Golf Tee®, Pride Professional Tee System® (PTS) and Zarma Fly Tee®.
The Brand Amp