Iconic Heritage Silhouette Fuses Sportstyle Legacy with Modern Course Performance
CARLSBAD, CA — PUMA Golf continues to push footwear style on the fairway by tapping into its legacy and re-introducing the Helsinki sneaker, now reimagined for golf. A bold crossover that brings a celebrated sportstyle design into the world of golf, this launch represents a major step in fusing sneaker culture and fashion-forward expression with technical performance that is crafted for today’s modern golfer.
The Helsinki G ($110) is available in five stylish colorways, each designed to make a statement and give golfers the freedom to showcase their personal sense of style on and off the course.
- PUMA WHITE / PUMA BLACK
- ASH GRAY / RUBY SHIMMER / FROSTED IVORY
- FROSTED IVORY / GREEN TERRAIN / LIGHT STRAW
- PUMA BLACK / PUMA WHITE / GUM
- REGAL BLUE / DEEP NAVY / GUM
“Golf is evolving — it’s becoming more expressive, more open, and more connected to broader culture than ever before,” said Shawn Koutahi, Director of Footwear at PUMA Golf. “We know there’s a huge appetite for timeless designs from legacy brands that cross into new spaces. We’ve seen the momentum and wanted to ensure PUMA was at the forefront of this movement by introducing a silhouette that moves seamlessly into golf, backed by purposeful innovation.”
The new shoe delivers premium performance through subtle but deliberate technical upgrades. A TPU-covered mesh upper paired with suede ensures waterproof protection while maintaining a clean, streetwear-inspired look. The Performance Rubber outsole was inspired by the original Helsinki but adapted with traction elements designed to perform on the course and transition smoothly to off-course lifestyle. The EVA midsole offers a modern update for enhanced comfort while mimicking a cut and buff aesthetic, blending contemporary performance with a heritage-inspired look.
The PUMA Golf Helsinki G is available for purchase now at pumagolf.com and select retailers. For more information, visit pumagolf.com.
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About COBRA PUMA GOLF
COBRA PUMA GOLF is a corporate division of PUMA, one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. COBRA PUMA GOLF is an inclusive company, promoting game enjoyment for golfers of all abilities, attitudes and styles. The brand’s full-range portfolio includes COBRA Golf’s high-performance drivers, fairways, hybrids, wedges, putters, and irons, as well as PUMA Golf’s sport lifestyle inspired footwear, apparel and accessories. Fusing performance and style, COBRA PUMA GOLF brings a focus on innovation, technology, compelling design and superior performance with an edge to the global golf marketplace. For more information, visit cobragolf.com and cobragolf.com/pumagolf.
Media Contacts: Emily Scott, JDPR, emilys@jdpr.com
