IGNITE Foam and new FLOATPLATE yield ultimate combination of comfort and stability
Media Assets: ELEVATE Media Assets
Carlsbad, Calif. – Today PUMA GOLF® announced the IGNITE ELEVATE 2 and IGNITE ELEVATE X Golf shoes, enhancing golfers’ style, stability and comfort. Featuring multiple new technologies both inside and out, the new IGNITE ELEVATE 2 and IGNITE ELEVATE X both feature a new FLOATPLATE midfoot shank for maximum control and stability, full-length IGNITE foam for comfort, and semi-translucent carbon rubber outsole with 100+ traction lugs for traction.
The new IGNITE ELEVATE 2 is designed with IGNITE foam that runs the full length of the sole, providing enhanced comfort and energy return with every step taken. In addition, a new FLOATPLATE midfoot shank provides exceptional stability while a TPU PWRSaddle and EXOSHELL upper lock down the foot for maximum control and performance. Finally, a semi-translucent carbon rubber outsole with over 100 traction lugs provides traction in all types of turf and weather conditions.
Like the Elevate 2, the new IGNITE ELEVATE X also features notable technologies including a FLOATPLATE, full length IGNITE foam, and semi-translucent carbon rubber outsoles with 100+ traction lugs. However, the X is built with a unique outdoor aesthetic and an engineered mesh EXOSHELL upper with a TPU film for enhanced waterproofing.
“The IGNITE Elevate 2 and Elevate X feature cutting edge looks and technologies,” said Mike Diaz, Marketing Director at Puma Golf. “We’re excited to offer both models to the golfer. While both carry similar tech benefits, the real differentiation factor comes in the aesthetic, especially in the uppers. “
Look for PUMA GOLF athletes Rickie Fowler, Max Homa, Gary Woodland, and Viktor Hovland to wear the Tour version from the IGNITE ELEVATE family which will be available for purchase in March 2025.
IGNITE ELEVATE 2 and IGNITE ELEVATE X shoes ($130) both come in four colorways in men’s sizes 7-13, 14, 15, and will be available at retail and on pumagolf.com starting January 6, 2025. The X model will be available in an adjustable DISC model ($140) while the Elevate 2 will also come in a TOUR model ($150) with changeable spikes, available starting March 2025.
About COBRA PUMA GOLF
COBRA PUMA GOLF is a corporate division of PUMA, one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. COBRA PUMA GOLF is an inclusive company, promoting game enjoyment for golfers of all abilities, attitudes and styles. The brands full-range portfolio includes COBRA Golf’s high-performance drivers, fairways, hybrids, wedges, putters, and irons, as well as PUMA Golf’s sport lifestyle inspired footwear, apparel and accessories. Fusing performance and style, COBRA PUMA GOLF brings a focus on innovation, technology, compelling design and superior performance with an edge to the global golf marketplace. For more information, visit cobragolf.com and cobragolf.com/pumagolf.
Media Contact: Mike Chwasky, JDPR, mikec@jdpr.com
