Spring ‘26 Collaboration Honors the Underdog’s Relentless Pursuit of Precision, Perseverance and Performance
CARLSBAD, Calif. – PUMA GOLF and REIGNING CHAMP released the POWER FADES AS THE SUN FADES collection today, an apparel, footwear and headwear collaboration honoring the underdog’s relentless pursuit of precision, perseverance and performance. The limited-edition capsule is built for athletes who are hungry and striving for the next level in their search for greatness – the embodiment of “what you practice in the dark shines in the light.”
“PUMA GOLF is proud to serve all golfers, from PGA Tour professionals to weekend warriors and everyone in between,” said Chris MacNeill, global director of apparel and accessories at PUMA GOLF. “We know that the game is won by doing the work no one can see – early morning rounds, after-work driving range sessions and every hour spent alone quietly grinding – and we wanted to partner with Reigning Champ to build a collection honoring that dedication to the game.”
Items in the Power Fades as the Sun Fades capsule include:
- PUMA x Reigning Champ Polo in Zen Blue/Deep Navy or Warm White/Zen Blue ($90)
- PUMA x Reigning Champ Hoodie in Desert Dust or Deep Navy ($120)
- PUMA x Reigning Champ Training T-Shirt in Warm White or Zen Blue ($60)
- PUMA x Reigning Champ Training Short in Desert Dust or Zen Blue ($78)
- PUMA x Reigning Champ Cap in Zen Blue or Desert Dust ($40)
“After the success of last year’s collaboration, we were thrilled to partner again with PUMA GOLF to bring to life a collection that celebrates the grind athletes put in to succeed,” said Michael Belgue, brand director of Reigning Champ. “This collection is a representation of all the quiet times of hard work and dedication that go into greatness.”
Rickie Fowler will debut the Power Fades as the Sun Fades capsule at The Genesis Invitational beginning Feb. 19. Along with Rickie Fowler wearing the collection at Genesis, fellow PUMA Golf ambassador JJ Spaun will also wear pieces from the collection throughout The Genesis Invitational.
“As a lifelong student of the game of golf, I know how deeply personal the early days of solo practices and late-night sessions were for my confidence and development as a golfer,” says Rickie Fowler, PUMA GOLF ambassador and six-time PGA Tour winner. “It means everything to me to see these two incredible brands pay homage to all the work that goes into achieving greatness in any sport, and I look forward to wearing the collection in competition this week.”
All items in the collection are available now at select retailers, pumagolf.com and reigningchamp.com. For more information, visit pumagolf.com.
About REIGNING CHAMP
Inspired by the culture of sport, Reigning Champ is a leading designer and manufacturer of premium athletic wear, utilizing unparalleled materials and craftsmanship. Founded in 2007, headquartered in Vancouver, Canada and sold in the most influential digital and retail locations throughout the world, Reigning Champ is rooted in classic, timeless garments. Our process is guided by our principles: Respect the Details. Master Simplicity.
About COBRA PUMA GOLF
COBRA PUMA GOLF is a corporate division of PUMA, one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. COBRA PUMA GOLF is an inclusive company, promoting game enjoyment for golfers of all abilities, attitudes and styles. The brand’s full-range portfolio includes COBRA Golf’s high-performance drivers, fairways, hybrids, wedges, putters, and irons, as well as PUMA Golf’s sport lifestyle inspired footwear, apparel and accessories. Fusing performance and style, COBRA PUMA GOLF brings a focus on innovation, technology, compelling design and superior performance with an edge to the global golf marketplace. For more information, visit cobragolf.com and cobragolf.com/pumagolf.
Media Contacts:
Emily Scott, JDPR, emilys@jdpr.com
