Summer ’25 Collaboration Bridges the Worlds of Football and Golf
CARLSBAD, Calif. – PUMA GOLF and REIGNING CHAMP released today the FIELD TO FAIRWAY collection, an apparel, footwear and headwear collaboration inspired by the universal language of sport. The limited-edition capsule bridges the worlds of football and golf by blurring athletic boundaries in an evocative clash of environments.
Influenced by football culture and built for golf performance, the FIELD TO FAIRWAY collection reimagines the golfer’s kit, drawing from PUMA’s storied football heritage and REIGNING CHAMP’s modern legacy in athletic wear.
“PUMA GOLF is always looking for ways to push the boundaries and modernize golf apparel, and we found a lot of inspiration in how REIGNING CHAMP celebrates the culture of sport,” said Chris MacNeill, Global Director of Apparel and Accessories at PUMA GOLF. “The result of this collaboration is more than apparel – it’s a cultural crossover that resonates with today’s global sports fan.”
“As an athlete and lifelong sports fan, I love how the Field to Fairway collection celebrates sport at an international level. Both sports continue to grow on the world stage, with the Open Championship this week and the World Cup just around the corner, so this feels like the perfect time to collab,” said PUMA GOLF ambassador and six-time PGA Tour winner Rickie Fowler. “It’s a sharp collection and I look forward to wearing it in competition this week.”
Items in the FIELD TO FAIRWAY collection include:
- Modalon T-shirt (Warm White or Green Terrain)
- MATTR polo (Warm White/Green Terrain, Warm White Jacquard, Dusky Gray Jacquard)
- T7 jacket and pant set
- CLOUDSPUN Fleece Quarter-zip (Warm White or Green Terrain)
- KING IT Indoor hybrid football shoe
- Palermo G spikeless golf shoe
- Six-panel cap (Dusky Gray or Green Terrain)
- Unstructured cap (Warm White or Dusky Gray)
“Partnering with PUMA felt like a natural fit. We were drawn to PUMA’s legacy in football and wanted to combine that with their modern lens on golf. We took inspiration from PUMA’s archives, celebrating iconic silhouettes but designed in a way that speaks back to Reigning Champ’s emphasis on simplicity and timeless design. The outcome is a collection that respects tradition but isn’t afraid to move the game forward.” said Tung Vo, Design Director of Reigning Champ. “When we shared it with Rickie [Fowler] and saw his reaction, we knew the collection landed where it needed to.”
The Field to Fairway collection will be unveiled in a three-part vignette starring Rickie Fowler that captures the journey from pitch to pin. All items in the collection are available at select retailers and pumagolf.com now. For more information on the collection, visit pumagolf.com.
About REIGNING CHAMP
Inspired by the culture of sport, Reigning Champ is a leading designer and manufacturer of premium athletic wear, utilizing unparalleled materials and craftsmanship. Founded in 2007, headquartered in Vancouver, Canada and sold in the most influential digital and retail locations throughout the world, Reigning Champ is rooted in classic, timeless garments. Our process is guided by our principles: Respect the Details. Master Simplicity.
About COBRA PUMA GOLF
COBRA PUMA GOLF is a corporate division of PUMA, one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. COBRA PUMA GOLF is an inclusive company, promoting game enjoyment for golfers of all abilities, attitudes and styles. The brand’s full-range portfolio includes COBRA Golf’s high-performance drivers, fairways, hybrids, wedges, putters, and irons, as well as PUMA Golf’s sport lifestyle inspired footwear, apparel and accessories. Fusing performance and style, COBRA PUMA GOLF brings a focus on innovation, technology, compelling design and superior performance with an edge to the global golf marketplace. For more information, visit cobragolf.com and cobragolf.com/pumagolf.
Media Contacts: Emily Scott, JDPR, emilys@jdpr.com
