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CARLSBAD, Calif – Golfers far and wide are familiar with the multi-colored umbrella logo and the world-famous sports icon it represents. Fittingly, on National Umbrella Day, PUMA GOLF is introducing its latest collaboration with Arnold Palmer Enterprises. Comprised of apparel, footwear, and accessories, all of which were designed by drawing inspiration from Arnold Palmer’s legacy both on and off the course, the newest PUMA Golf x Arnold Palmer Collection embodies the essence of what golf’s greatest style icon would be wearing today.
Designed as a celebration of “the man,” himself, the 2023 AP Collection utilizes imagery from three key themes in Mr. Palmer’s life – The Pilot, The Star, and The Icon. Things like Cactus and Palm trees from his love of Palm Springs and the desert, lemons and tea bags representing his namesake drink, and various golf-related items like tees, clubs, and flagsticks, all call to mind different parts of The King’s life. Details like imagery appearing not only outside but also inside shirt and sweater collars, high-end fabrics, and quality stitching, set the AP Collection apart from standard golf apparel. To fully honor Mr. Palmer, a pallet of bold colors including Tropical Aqua, Pale Pink, and Lake Blue, are applied in a tasteful but eye-catching way, as is a two-tone version of his iconic umbrella logo.
“We worked closely with the Arnold Palmer team during the design process of the AP Collection,” said Chris MacNeill, Team Head, PLM – Golf Apparel & Accessories, PUMA Golf. “The goal was to create pieces that captured the essence of Mr. Palmer’s life, both on and off the golf course, and to do so with a color palette and premium quality materials that would appeal to all the fans who admired his style and zest for living. Every piece in the PUMA Golf x Arnold Palmer Collection including apparel, shoes, and accessories, possess design qualities that we feel Mr. Palmer would personally appreciate.”
The 2023 Spring/Summer PUMA Golf x Arnold Palmer collection is comprised of six polos, one tee shirt, twolayering pieces, two pairs of shorts, one pair of shoes, and three cap options. The apparel and accessories will be available online and at retail starting today, 2/10. The footwear will be launching on February 27 in conjunction with the PGA Tour’s stop at Bay Hill for the 2023 Arnold Palmer Invitational.
AP Cloudspun Palmer’s Place Polo ($95)
AP Cloudspun Citrus Polo ($95)
AP MATTR Dunes Polo ($95)
AP Cloudspun Dancing Umbrellas Polo ($90)
AP MATTR Sixty-Two Polo ($90)
AP MATTR Traditions Polo ($90)
PUMA x AP Cloudspun Tee Shirt ($44)
AP Cloudspun V-Neck Sweater ($100)
AP Cloudspun Castle ¼ Zip ($130)
Latrobe Short ($90)
AP Umbrella Short ($95)
Palmer’s Place Cap ($40)
AP Circle Umbrella Snapback Cap ($35)
Palmer P Cap ($40)
IGNITE Elevate AP ($150)
For more information on the 2023 PUMA GOLF x Arnold Palmer Collection, visit http://www.pumagolf.com
About COBRA PUMA GOLF
COBRA PUMA GOLF is a corporate division of PUMA, one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. COBRA PUMA GOLF is an inclusive company, promoting game enjoyment for golfers of all abilities, attitudes and styles. The brands full-range portfolio includes COBRA Golf’s high-performance drivers, fairways, hybrids, wedges and irons, as well as PUMA Golf’s sport lifestyle inspired footwear, apparel and accessories. Fusing performance and style, COBRA PUMA GOLF brings a focus on innovation, technology, compelling design and superior performance with an edge to the global golf marketplace. For more information, visit cobragolf.com and cobragolf.com/pumagolf.
Media Contact: Mike Chwasky, JDPR, mikec@jdpr.com, cell: 310.614.6249
