A style icon lends a hand to create an exciting new women’s golf apparel & footwear collection.
IMAGES: Dani Dazey Media Assets
CARLSBAD, Calif. – In celebration of the new year, PUMA Golf today announced a timely, exciting collaboration with designer extraordinaire Dani Dazey. Based in LA but raised with a Palm Springs vibe, Dazey brings her unique fashion sense to the PUMA Golf brand in a line of women’s apparel that includes dresses, skirts, sweaters, shoes, and more.
“We couldn’t be more excited to work with Dani Dazey on this fun collaboration,” said Jordan Ogier, Senior Women’s Product Line Manager, PUMA Golf. “We always want to be leaders in style and Dani’s design skills and unique perspective gives us a new take on the women’s golf category with a fresh breath of color that stands out from the crowd.”
The new PUMA GOLF x DANI DAZEY collection reflects Dazey’s flair for mixing modern and old school flavors, which has led to her work being featured in outlets like Architectural Digest, Domino, and Dwell. As an interior, print, and fashion designer who’s wholly responsible for the Trixie Motel interiors in Palm Springs, Dazey brings a 60s and 70s feel to this new PUMA collection with a mix of modern and retro details including custom metal logo badges, pleat collars, and Intarsia knits.
“Working with PUMA Golf was a blast,” said Dani Dazey. “I love sharing my vision with great partners and the lineup of items in our new collaboration is very cool. With inviting colors and a new take on proven patterns, I know female golfers with an eye for fashion will love what we have to offer.”
Items in the PUMA x DANI DAZEY collection include:
- Puma x Dani Dazey Sweater (warm white) – $120
- Puma x Dani Dazey Cloudspun Mock (pink fruit) – $70
- Puma x Dani Dazey SL Polo (sunny yellow) – $75
- Puma x Dani Dazey Visor (pink fruit) – $40
- Puma x Dani Dazey Wrap Skirt (pink fruit) – $90
- Puma x Dani Dazey Pleated Skirt (sunny yellow) – $90
- Puma x Dani Dazey Dress (pink fruit) – $120
- Puma Dani Dazey Avant Golf Shoe (warm white-magic, rose-sunny yellow) – $125
All items in the PUMA GOLF x DANEY DAZEY collection are available at retail and on pumagolf.com today. For more information regarding the collection, please visit pumagolf.com.
About COBRA PUMA GOLF
COBRA PUMA GOLF is a corporate division of PUMA, one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. COBRA PUMA GOLF is an inclusive company, promoting game enjoyment for golfers of all abilities, attitudes and styles. The brands full-range portfolio includes COBRA Golf’s high-performance drivers, fairways, hybrids, wedges, putters, and irons, as well as PUMA Golf’s sport lifestyle inspired footwear, apparel and accessories. Fusing performance and style, COBRA PUMA GOLF brings a focus on innovation, technology, compelling design and superior performance with an edge to the global golf marketplace. For more information, visit cobragolf.com and cobragolf.com/pumagolf.
About Dani Dazey (The Designer)
Dani Dazey is a fashion, print, and interior designer known for her joyful, maximalist style. After a career working for large fashion brands, Dani founded her own clothing line, Dazey LA in 2016. Sharing her work on social media, Dani found an audience hungry for her bold, colorful approach to life. Drawing on her knowledge of trends, color, and textiles, Dani branched out to pursue her passion for interior decorating, as well. Dani’s interior design gained wide recognition, including features in many publications such as Architectural Digest, Domino, Dwell, and The Jungalow, among others. When Dani was cast as the designer of the Trixie Motel alongside drag queen Trixie Mattel, the show introduced her signature Dazey interiors to an even wider audience. Today, Dani is focussed fully on interior design and her home products, leaving fashion behind for now.
Media Contacts: Mike Chwasky, JDPR, mikec@jdpr.com