Inspired by Art, Adapted for Performance
IMAGE LINK: HERE
CARLSBAD, Calif. – PUMA Golf partners with iconic brand, LIBERTY OF LONDON, to bring a luxe touch to a collection of golfwear. The PUMA Golf x LIBERTY collection stands out with vibrant colors, embroidered embellishments, and beautiful, blooming prints. Since 1875, Liberty has represented the finest in high-end design and luxury homeware, known especially for their unique prints and exquisite craftsmanship in London. The collection will launch in conjunction with The Open Championship, a true homage to the rich history and tradition of golf.
“This collection is where golf meets art and fashion,” said Mike Diaz, Marketing Director, PUMA Golf. “It’s a true fresh take on casual-lux, which mirrors the nature of The Open Championship. This is a prestigious showcase for course-ready elegance with authenticity to the host city, London.”
The line is constructed from premium materials with many of the patterns being unique to Liberty, some of which stem from the 100-year history of the company. Pieces like polos, bottoms and footwear are available in a full range of men’s and women’s sizes. Each of the items in the collection bring a course-ready elegance and fresh take on casual luxury to players who prefer high fashion with low maintenance, all in a blue-green color pallet fit for the Open Championship.
Items in the PUMA x LIBERTY collection include:
For Men:
Puma x Liberty P Cap – $45
Puma x Liberty Bucket Hat – $50
Puma x Liberty Polo – $85-$90
Puma x Liberty ¼ Zip – $110
Puma x Liberty Short – $75
Puma x Liberty Ignite Elevate shoe – $170
For Women:
Puma x Liberty Visor – $30
Puma x Liberty SL Polo – $70
Puma x Liberty ¼ Zip – $75
Puma x Liberty Skirt – $85
Puma x Liberty Ignite Malibu shoe – $130
All items in the PUMA GOLF x LIBERTY collection are available at retail and on pumagolf.com today. For more information regarding the collection, please visit pumagolf.com.
About COBRA PUMA GOLF
COBRA PUMA GOLF is a corporate division of PUMA, one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. COBRA PUMA GOLF is an inclusive company, promoting game enjoyment for golfers of all abilities, attitudes and styles. The brands full-range portfolio includes COBRA Golf’s high-performance drivers, fairways, hybrids, wedges and irons, as well as PUMA Golf’s sport lifestyle inspired footwear, apparel and accessories. Fusing performance and style, COBRA PUMA GOLF brings a focus on innovation, technology, compelling design and superior performance with an edge to the global golf marketplace. For more information, visit cobragolf.com and cobragolf.com/pumagolf.
About LIBERTY
Liberty is a heritage brand known for its unique, Avant Garde design and unmistakable art fabrics. Tracing the line of the brand’s ground-breaking design history from 1875 to the present day, the archive lies at the very heart and soul of Liberty. Every print from this 50,000 strong collection is protected and maintained by Liberty’s archivists, establishing a world-class design resource for the active London studio. The studio continues to refresh and revive these prints to this day, redrawing, recoloring, and adapting these century old designs into modern day marvels that continue to resonate with the contemporary world. For more information, visit libertylondon.com.
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Media Contacts:
Jamie Kuhn, COBRA PUMA Golf, jamie.kuhn@cobrapuma.com
Mike Chwasky, JDPR, mikec@jdpr.com
