Fusing Elevated Golf Wear with Athletic Basketball Style that Transcends the Course
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CARLSBAD, Calif. (June 26, 2023) – PUMA Golf introduced a new apparel lineup developed in collaboration with PUMA Hoops called, “In the Rough.” Inspired by the love of two games, golf and basketball, PUMA Golf x PUMA Hoops have merged to produce a collection rooted in street culture with an expression of toughness and grit as well as elevated golf style that can worn both on and off the course.
Consisting of a full lineup of apparel including basketball-style golf shoes, polos, wind vests, tee shirts, hoodies, shorts, joggers, layering, caps, and visors, the IN THE ROUGH collection also includes women’s items, a golf dress and racerback polo. The collection features the IN THE ROUGH logo, a stylized cat, or “In the Rough,” wording in a retro, street-style font.
“We’re excited to work with the PUMA Hoops team to develop the In the Rough collection,” said Mike Diaz, Marketing Director, PUMA Golf. “The line does an incredible job of combining sport culture through a golf and basketball lens.”
The IN THE ROUGH collection items include:
HOOPS X GOLF COURT POLO- $85
HOOPS X GOLF TUNNEL POLO-$85
HOOPS X GOLF WIND VEST-$120
HOOPS X GOLF TEE-$45
HOOPS X GOLF TEE2 -$45
HOOPS X GOLF HOODIE-$120
HOOPS X GOLF AOP SHORT-$80
HOOPS X GOLF JOGGER-$100
HOOPS X GOLF CREW-$120
HOOPS X GOLF W JACKET-$100
HOOPS X GOLF TOURNEY CAP-$45
HOOPS X GOLF W VISOR-$35
HOOPS X GOLF RACERBACK POLO-$70
HOOPS X GOLF DRESS-$115
The IN THE ROUGH collection from PUMA GOLF x PUMA HOOPS will launch Monday, June 26th at the Rocket Mortgage Classic, bringing together PUMA’s Golf and Hoops athletes to a unique activation space that fuses both sports. The launch will feature a green turf basketball court complete with baskets, where fans will be able to shoot some hoops while watching a PGA Tour event. PUMA athletes Rickie Fowler, Justin Suh, Jason Dufner, and NBA Slam Dunk Contest Winner Mac McClung, will enjoy some friendly competition on the unique court before McClung shows off his basketball skills.
For more information on PUMA Golf x PUMA Hoops IN THE ROUGH collection, please visit pumagolf.com.
About COBRA PUMA GOLF
COBRA PUMA GOLF is a corporate division of PUMA, one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. COBRA PUMA GOLF is an inclusive company, promoting game enjoyment for golfers of all abilities, attitudes and styles. The brands full-range portfolio includes COBRA Golf’s high-performance drivers, fairways, hybrids, wedges and irons, as well as PUMA Golf’s sport lifestyle inspired footwear, apparel and accessories. Fusing performance and style, COBRA PUMA GOLF brings a focus on innovation, technology, compelling design and superior performance with an edge to the global golf marketplace. For more information, visit cobragolf.com and cobragolf.com/pumagolf.
Media Contacts:
Jamie Kuhn, COBRA PUMA Golf, jamie.kuhn@cobrapuma.com
Mike Chwasky, JDPR, mikec@jdpr.com
