New PXG Store Opening Kicks-off Rapid Retail Expansion for the Golf Equipment & Apparel Brand
GOD BLESS TEXAS
Since everything is bigger in Texas, PXG threw one hell of a party on September 23, 2021, to mark the grand opening of its new PXG Dallas retail and fitting studio. Hosted by Founder & CEO, Bob Parsons and President & Executive Creative Director of Apparel, Renee Parsons, PXG rolled out the black carpet to welcome legends in sport, fashion, and business.
PLANO, TEXAS – SEPTEMBER 23: <> at PXG Dallas on September 23, 2021 in Plano, Texas. (Photo by Rick Kern/Getty Images for PXG) (PLANO, TEXAS – SEPTEMBER 23: <> at PXG Dallas on September 23, 2021 in Plano, Texas
IMAGE OF BOB & RENEE
Bob & Renee Parsons – https://dam.gettyimages.com/s/6kjggqft4445xbw6jkrt48
Bob & Renee Parsons and Emmitt Smith – https://dam.gettyimages.com/s/4whkjb2f8nts43g3jm9kkfq
Bob & Renee Parsons and Mayor John Muns – https://dam.gettyimages.com/s/9gqj8xjp5pswsqpmn5f7g3w
ABOUT PXG DALLAS
PXG Dallas officially opened its doors on August 23, 2021. The opening of the nearly 7,000 square-foot facility was met with enthusiasm, driving record-breaking sales out of the gate! PXG Dallas presents three state-of-the-art club fitting bays powered by Trackman technology, a large putting green, and a spacious player’s lounge. The store also boasts an expansive retail showroom that currently features PXG’s Fall/Winter Apparel Collection, as well as the brand’s latest accessories and hats.
GALLERY STORE LOCATION IMAGES: https://dam.gettyimages.com/s/7xnkt48jxs3pfv8vk33cxt24
READY TO PARTY
On the heels of its successful first month, PXG Dallas hosted a celebration to match. The exclusive event marked PXG’s first store in Texas and ninth brick-and-mortar location in the U.S. From curated swing sessions with PGA TOUR Professional Wyndham Clark to a runway fashion show produced by fashion icon Ken Downing, the VIP evening was one for the books.
GRAFFITI WALL
Every guest made a grand entrance walking PXG’s black carpet, backed by a 24-foot long PXG-themed graffiti wall. Created by Texas native Vizie, the custom backdrop was inspired by the bold PXG brand and informed by Pantone colors found in the Fall/Winter Apparel Collection.
NATIONAL ANTHEM
While PXG serves customers around the globe, PXG is an American company. For that reason, every celebration hosted by the brand commences with an amped-up rendition of the National Anthem performed by Calvin Bishop.
https://dam.gettyimages.com/s/bpwgbcs36ncfbpmncgv4pb
(Caption: Calvin Bishop performs the National Anthem while Darius Rucker, Anna Rawson, Renee Parsons, Bob Parsons, Wyndham Clark, and Blair Wheeler look on.)
WELCOME REMARKS
Short, sweet, and entertaining, Bob and Renee Parsons’ welcome remarks did not disappoint.
Renee kicked things off with a message of gratitude, saying, “thank you so much for coming out to our beautiful new Dallas store. We are so excited to be in Texas!”
Bob spoke to PXG’s staggering growth. “We sold our first golf clubs in 2015, and things have been good for us ever since. During COVID-19 we didn’t cancel our orders, we doubled and tripled down, and here we are. This is our ninth store, and we’re headed to 50 in short order.”
PLANO, TEXAS – SEPTEMBER 23: (L-R) Darius Rucker, Anna Rawson, Renee Parsons, Bob Parsons, Gary Player, Wyndham Clark, and Blair Wheeler attend the PXG Dallas Grand Opening at PXG Dallas on September 23, 2021 in Plano, Texas. (Photo by Rick Kern/Getty Images for PXG)
https://dam.gettyimages.com/s/n37q3kmq8vp8rstpccmf9
https://dam.gettyimages.com/s/69cjpv7k9jqhjqk6kkgf8jt
EXCLUSIVE GUESTS
Exclusive guests including Plano Mayor John B. Muns, PGA TOUR player Wyndham Clark, golf legend Gary Player, GRAMMY award-winning artist Darius Rucker, television sports analyst and co-host of Fox NFL Sunday Terry Bradshaw, football hall of famer Emmitt Smith, Dallas based influencer Lani Baker, and others attended the PXG Dallas Grand Opening Event. Guests could be found having a great time in the sims, on the putting green, and in the outdoor turf lounge.
PLANO, TEXAS – SEPTEMBER 23: (L-R) Ian Malone, Jan Strimple, Anna Rawson, and Renee Parsons attend the PXG Dallas Grand Opening at PXG Dallas on September 23, 2021 in Plano, Texas. (Photo by Rick Kern/Getty Images for PXG)
GALLERY https://dam.gettyimages.com/s/rf4rcnfb77hm4qkbzrhs
DJ LUCY WRUBEL
Local legend and DJ to the stars Lucy Wrubel set the tone for the party. She lit up the outside courtyard with music from all genres, including taking a special request to play “God Bless Texas” … twice.
PLANO, TEXAS – SEPTEMBER 23: Renee Parsons (R) and guests attend the PXG Dallas Grand Opening at PXG Dallas on September 23, 2021 in Plano, Texas. (Photo by Rick Kern/Getty Images for PXG)
GALLERY: https://dam.gettyimages.com/s/k64hvcwzqrkz44jxc3cn3s57
FASHION SHOW
Between the golf shots and good times, impeccably dressed models graced the crowd. Dressed by Renee Parsons and fashion mogul Ken Downing, and wearing PXG’s sport fashion looks, models also brought the PXG Fall/Winter Apparel Collection to life during a high-energy runway show at the height of the evening.
PLANO, TEXAS – SEPTEMBER 23: Models walk the runway during the PXG Dallas Grand Opening at PXG Dallas on September 23, 2021 in Plano, Texas. (Photo by Rick Kern/Getty Images for PXG)
GALLERY FASHION SHOW: https://dam.gettyimages.com/s/bpwgbcs36ncfbpmncgv4pb
GROWING EXCITEMENT
Across the night, the buzz was electric.
With 600 employees, more than 500 global patents, and a store opening on almost a monthly cadence moving forward, energy around the brand has shifted into overdrive.
Next stop … Philly!
