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PXG ANNOUNCES THE LAUNCH OF ITS SPRING 2023 APPAREL COLLECTION

March 1, 2023

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PXG Introduces Three New Fabric Innovations and Brings a Modern Perspective to Traditional Golf Apparel

SCOTTSDALE, Arizona – PXG is pleased to announce the launch of the PXG Apparel Spring 2023 Collection. Celebrating the basics, PXG has reimagined golf essentials with updated silhouettes, new technical fabrics, vibrant neon colors, and contemporary detailing to deliver versatile, performance-driven styles fit for the modern golfer.

Designed to move you and your game ahead, the PXG Spring 2023 Collection is inspired by the golf lifestyle in its purest form, providing both familiarity and comfort within each piece. PXG’s well-known black, gray, and white color palette is elevated with the introduction of bold neon pink and green accents while traditional golf silhouettes are enhanced with cutting edge performance fabrications and detailing.

“Our Spring 2023 Collection pays homage to our PXG customer – the ultimate golfer. The seasonal collection is made to move, highlighting and modernizing golf essentials in a bold and vibrant way. This collection offers a variety of distinct, elevated pieces that provide maximum performance for both on and off the course.”- Renee Parsons, President and Executive Creative Director of PXG Apparel. 

With a focus on comfort and performance, this effervescent collection is dynamic with innovative fabrics and designs, such as shadow knitwear with enhanced breathability, perforated performance mesh polos, sporty dress and skirt silhouettes, and three new fabric weights for temperature control. The “hybrid” fabric provides versatility for daily activities, while “on the course” is designed for peak performance, sun protection, and maximum comfort. The lightest weight, “breathable” option is engineered to keep the wearer cool and able to withstand even the hottest day on the links. 

For Spring 2023, the Sonoran Desert’s native Saguaro cacti inspired a light green colorway, along with a new fabric design. The PXG Sharp Cactus print has been reconceptualized in a bold, geometric new pattern. This distinct design brings an element of dimension and heritage to the collection. Additionally, new innovative designs such as a 3D interlocked PXG logo and embroidery details, along with vivid pink and green hues infuse energy and adaptability into every style. Intentionally designed to be worn interchangeably with past seasons, PXG Spring 2023 fits seamlessly within any golfer’s wardrobe. 

ABOUT PXG:

Founded by American entrepreneur and philanthropist Bob Parsons in 2013, PXG produces some of the world’s finest golf clubs and apparel. PXG Apparel was established in 2018, with Renee Parsons as the President and Executive Creative Director of PXG Apparel, offering customers seasonal sport fashion designs for any endeavor. PXG has an unrelenting commitment to performance excellence founded on the premise of unlimited time and resources dedicated to research and development – an unusual approach with a groundbreaking endgame. 

www.PXG.com/apparel

#PXGApparel #PXG @PXG 

CAMPAIGN IMAGES: HERE

CAMPAIGN BTS VIDEO: HERE

PRODUCT FLATS: HERE

 

PXG Apparel PR Contact:

Leigh Fidler, PXG Apparel Public Relations 

E-mail: leigh.fidler@pxg.contractors  

 

PXG PR Contact:

Leela Brennan, VP, Brand Communication & Engagement 

E-mail: Press@pxg.com

 

 

 

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