Two Clubhouse pickleball courts offer demonstrations and open product testing
FRISCO, Texas – The Clubhouse stage on the PGA Show Floor will feature 23 complimentary education sessions by golf development and racquet sports experts during the 2025 PGA Show, Jan. 21– 24, at the Orange County Convention Center in Orlando, Fla. The Clubhouse pavilion also features two purpose-built courts for live product testing and demonstrations.
The Clubhouse is an organized PGA Show Floor destination for professionals seeking to enhance member or player experiences through innovations in racquet sports, fitness, health & wellness and club amenities. The Clubhouse has doubled in size to accommodate nearly 150 participating companies, expanded programming and two product demonstration courts. Additionally, a new Clubhouse Brew Bar will host daily hospitality and networking events sponsored by Nespresso Professional, the new RADL Wire, RealFood Hospitality, Strategy & Design, and Bar Convent Brooklyn. PGA of America Golf Professionals, golf course owners, general managers and facility decision-makers can expect to find tools and insights to elevate golf resort and facility experiences, enhance member loyalty and player engagement programming. Explore Clubhouse brands here.
The Clubhouse stage and exhibitor pavilion are among several interactive destinations on the Show Floor including the new THE | RETREAT, Innovation District, PGA of America Hub, Career Zone, Golf Travel Pavilion, Adaptive Golf Center and Equipment Test Center.
The Clubhouse Stage Schedule of Complimentary Programming
(As of Jan. 6, 2025 – Updated at PGAShow.com)
Wednesday January 22, 2025
9 AM – 2 PM
The Clubhouse Day 1 Brew Bar – presented by Nespresso Professional
9:15 – 9:45 AM
Future-Proof the Fairway: 2025 Best Practices in Modern Golf Course Management – Ben Cruise, Director of Sales, foreUP, and Dan Share, PGA, Director of Sales, BlueGolf
10 – 11 AM
Streamsong Golf Resort – Enhancing the Golf Experience through Player Engagement and the Future at Streamsong Golf Resort – Q&A with Streamsong Golf Resort Architect
11:15 AM – 12 PM
Revolutionizing Player Development: A Holistic Approach with the Player Development Index (PDI) – Annika Sorenstam, PDI Ambassador, and Roger Knick, PDI Founder
12:15 – 1 PM
Learn More About StrackaLine’s Pro Pinsheet & Course Setup Software – No Cost to PGA Members! – StrackaLine’s Jim Stracka, CEO, Justin Porter, Vice President of Sales and Ian Crick, PGA, Director of Golf
1:15 – 2 PM
The Beating Heart: How Clubs are Embracing Racquet Sports and Giving Communities What They Crave – Robyn Duda, Co-Founder & CEO, RacquetX, and Brian Dillman, CEO, Racquet Sports Professionals Association (RSPA)
2:15 – 3 PM
Bilingual Education and Outreach for Latinos in the US and the Americas – Juan Luis Guillen, Golf Gusto, and Fransisco Rivera, Director of Regional Affairs & Rules, United States Golf Association (USGA)
3:30 – 4:30 PM
Golf Business LIVE — Tech Talks, hosted by Harvey Silverman – Mike Suglich, Founder & President, GreenLight Advisors; Mike Williams, PGA, Vice President, Landscapes; Phillip Martin, PGA, Senior Vice President, Operations, Troon; Matthew Kammeyer, Director of Golf, Salt Lake City Golf; Andrew Peterson, PGA, President, Alamo City Golf Trail / San Antonio; Chris Goodman, General Manager, Metro Parks Tacoma & Meadow Park GC
4:30 – 5 PM
Welcome Reception presented by RADL Wire
Thursday January 23, 2025
9 AM – 2 PM
The Clubhouse Day 2 Brew Bar – presented by RealFood Hospitality, Strategy & Design
9 – 9:45 AM
F&B: The Modern Take on Clubhouse & Experiential Dining – presented by RealFood Hospitality, Strategy & Design
10 – 10:45 AM
Elevate Your Experience: What is Your Club Doing to Retain and Vet Current Members, Attract New Members and Maintain Waitlists – Ben Lorenzon, Creative Director, Champions Run, Melanie Halpert, Director of Membership Sales, Desert Mountain Club, Melissa Hansen, Director of Membership & Marketing, The Club at Olde Cypress, and Bethany Ackerman, Membership and Communications Director, Rehoboth Beach Country Club
11 – 11:45 AM
Renovation Best Practices: Public & Private Communities –Justin Apel, Executive Director, Golf Course Builders Association of America (GCBAA) and John Holmes III, President, Atlas Turf International Limited
11:50 AM – 12:30 PM
A New Way to Play, presented by the USTA – Matt Barnhart, Senior Director, Play and Competition, United States Tennis Association
12:40 – 1:20 PM
Leadership Links – Lessons Learned in the Art of Team Building, presented by the NGCOA – Matt Bryant, PGA, General manager & Director of Golf, Green Valley Ranch Golf Club, Tom Bugbee, Chief Operating Officer, CourseCo, Mike Woods, PGA, Director of Golf, Haggins Oaks | Partner, Morton Golf, LLC, and Harvey Silverman, Contributor, Golf Business | Founder, Silverback Golf Marketing
1:30 – 2:10 PM
The Digital Green: How Simulators and Shared Facilities are Transforming the Industry – Mike Doyle, Chief Golf Officer | Co-Founder, Five Iron Golf
2:15 – 3 PM
Growing Her Game: How to Attract, Engage, and Retain Female Golfers – Marcela Smith, Director of Girlfriends Guide to Golf, Dr. Shannon Reece, Founder of Training for Optimal Performance, Dana Schultz, PGA, Director, Operations Troon, Rachel Carter, Sr. Director of Membership, National Golf Course Owners Association, and Heather Angell, PGA, Director of Instruction at Fiddler’s Creek in Naples, FL
3 – 4 PM
Golf Business LIVE with Michael Williams, powered by Tagmarshal – Jill Walsh, Head of Strategic Partnerships and Renewals, Toptracer, Allison George, General Manager, Toad Valley Golf Course, and Mike Williams, PGA, Vice President, Landscapes
4:15 – 5 PM
Profits on the Rocks: Boosting Sales through Mixology – Alison Anne, Founder, Restaurant Revolution, and Ara Anton, The Country Club Comic
4:15 – 5 PM
Clubhouse Happy Hour powered by Bar Convent Brooklyn (BCB)
Friday January 24, 2025
9:30 – 10:15 AM
USGA Handicap Review Tool – Helping the Golf Club’s Handicap Committee – Lee Rainwater, Director, USGA Handicapping Education & Outreach, Terry Benjamin, Assistant Director, USGA Handicapping Education & Engagement
10:30 – 11 AM
Discussion with Racquet Sports Professionals Association (RSPA) – Brian Dillman, CEO, Racquet Sports Professionals Association (RSPA)
11 – 11:40 AM
Integrating New Technology – How Clubs Can Maximize Revenue and Membership by Embracing Tech – Ian Blunt, Global Brand Manager, Inrange, and Ben Riches, CEO, GolfZon Leadbetter
Pickleball Courts (2) Demonstrations and Free Play
(As of Jan. 6, 2025 – Updated at PGAShow.com)
Selkirk Demonstrations
Wednesday, Jan. 22: 10 – 10:45 am, 1 – 1:45 pm, 2 – 2:45 pm
Thursday, Jan. 23: 10 – 10:45 am, 1 – 1:45 pm, 3 – 3:45 pm
Friday, Jan. 24: 10 – 10:45 am, 11 – 11:45 am
Skechers Demonstrations
Wednesday, Jan. 22: 1 – 1:45 pm
Thursday, Jan. 23: 1 – 1:45 pm
Owl Sport Demonstrations
Wednesday, Jan. 22: 3 – 3:45 pm
Thursday, Jan. 23: 3 – 3:45 pm
Vulcan Sporting Goods
Wednesday, Jan. 22: 10 – 10:45 am, 2 – 2:45 pm
Thursday, Jan. 23: 10 – 10:45 am
FREE PLAY,
sponsored by RADL Wire
Wednesday, Jan. 22: 12 – 12:45 pm & 4 – 4:45 pm
Thursday, Jan. 23: 12 – 12:45 pm & 4 – 4:45 pm
Friday, Jan. 24: 11 – 11:45 am
Pickleball Court Supporting Sponsors:
- Pickleball Paddle Sponsors: Gearbox, Holbrook Pickleball, ROKNE Pickleball, Selkirk Sport, Swinton Sports, The Pretty Pickleball Company
- Pickleball Ball Sponsor: Vulcan Sporting Goods
- Pickleball Net Sponsor: Selkirk Sport
- Pickleball Court Barrier Sponsorship: SKECHERS
- Pickleball Court Camera Sponsorship: Save My Play, Wingfield Sports Technologies Inc.
- Pickleball Court Sponsor – Sidelines: Mizuno Racquet Sports and Cushion X, Division of AT Sports
- Pickleball Court Sponsor – Kitchen: Selkirk Sport
- Pickleball Court Sponsor – Surface: CushionX, Division of AT Sports
The 72nd PGA Show, organized by the PGA of America and PGA Golf Exhibitions, is golf’s longest running and largest global business gathering. Thousands of PGA of America Golf Professionals, golf leaders, industry executives and retailers from around the world will source new products from more than 1,000 golf and golf lifestyle brands, attend high-level industry presentations, participate in education and career workshops and connect in person with peers and golf leaders to drive continued growth of the sport and the business of golf. The PGA Show begins on Jan. 21 with the PGA Show Demo Day at Orange County National Golf Center and moves to the Orange County Convention Center, Jan. 22– 24, for exhibits and a full schedule of industry events. Attendance at the PGA Show is restricted to PGA of America Golf Professionals and golf industry personnel. Registration is available at www.PGAShow.com.
About PGA Golf Exhibitions
The PGA Show and PGA Buying Summit – Frisco are organized by PGA Golf Exhibitions (part of RX) and the PGA of America. Since its inception in 1954, the PGA Show has grown into the largest annual business event for the global golf industry. Both the PGA Show and the mid-season PGA Buying Summit drive the business of golf by providing opportunities to showcase and source innovative products, develop professional networks, learn new business strategies, and connect with peers and golf leaders. Learn more at PGAShow.com and follow us on “X”, Instagram and Facebook.
About the PGA of America
The PGA of America is one of the world’s largest sports organizations, composed of more than 30,000 PGA of America Golf Professionals who love the game, are expert coaches, operators and business leaders, and work daily to drive interest, inclusion and participation in the sport. The PGA of America owns and operates numerous championships and events, including major championships for men, women, seniors and the Ryder Cup, one of the world’s foremost sporting events. For more information, visit PGA.com and follow us on X, Instagram and Facebook.
About RX
RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organizations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit https://www.rxglobal.com.
About RELX
RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs more than 36,000 people over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York stock exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. *Note: Current market capitalization can be found at https://www.relx.com/investors.
Media Contacts:
PGA Show/Media: Sherry Major, sherry.major@rxglobal.com
PGA of America/Media: Jesse Dodson, PGA, jdodson@pgahq.com
