Radda Golf Apparel Launches New Apparel Line for On and Off Course, Signs “Unprecedented” Deal with Urban Outfitters
Radda Golf, co-founded by partners Jason Fields and Ivan Dominguez today announced that the “disruptor” men’s golf brand’s apparel is now available through the Radda Golf web site, https://raddagolf.com/.
The company also announced that its apparel will be initially available at Urban Outfitters top retail outlets as well as on urbanoutfitters.com later this summer. This is the first time that a golf apparel brand has been offered by the unique lifestyle retailer.
“We are excited that Uban Outfitters, known for its unique and fashion forward offerings will be adding our golf apparel at retail. This is a virtual “stamp of approval” of our “disrupter” positioning in the golf industry,” commented Fields.
Radda’s position is that men are more than the game they play. Radda aims to represent the diverse interests of the modern golfer – health, indulgence and culture.
Radda is influenced by current styles and trends; product that will work on and off the course. It seeks to take the style men love to wear on the streets to the courses where they love to play. Not exclusive, but inclusive, open and fun. Radda merges modern culture and aesthetic with a love of golf and seeks to push the great game forward in new directions and ultimately, to new heights.
“The Radda brand stands for something very different and refreshing in the game of golf,” said Fields. “We take styles that are relevant off the course and give them golf functionality. This brings true diversity to our apparel. You’ll be just as comfortable on the course as you would at dinner after golf with our apparel. We don’t look to the golf market for aesthetic reference or inspiration. How many lateral striped shirts does one man need? We see an opportunity to engage with, and serve the new majority of golfers, those under 45 in a more honest way—we aren’t defined by the game we play. We are much more than golfers, we speak to that new dynamic lifestyle,” he concluded.
About Urban Outfitters
Urban Outfitters is a lifestyle retailer dedicated to inspiring customers through a unique combination of product, creativity and cultural understanding. Founded in 1970 in a small space across the street from the University of Pennsylvania, Urban Outfitters now operates over 200 stores in the United States, Canada and Europe, offering experiential retail environments and a well-curated mix of on-trend women’s and men’s clothes, from boho dresses, denim and graphics to shoes, hats, and backpacks, as well as beauty, intimates, swim and a collection of handpicked vintage clothing.
Urban Outfitters also carries everything you need to decorate your small space, apartment or dorm, with a UO Home collection that includes bedding, tapestries, rugs, shower curtains and furniture. Our Music + Tech collection is a go-to destination for vinyl, record players and tech accessories.
For further information please visit UrbanOutfitters.com.
About Radda Golf
Radda Golf is the creation of two entrepreneurs and golf enthusiasts. Jason Fields, 38 from Southern California began playing the game at nine. He has held various positions in brand/retail development for numerous fashion/apparel brands. Ivan Dominguez, 33, was born in Ciudad Juarez, Mexico. He has spent the last 15 years in New York City and now lives in Brooklyn. Before Radda he worked in wholesale, licensing and production for several large apparel/lifestyle brands.
Both are longtime friends having lived for several years in New York before joining forces to create Radda. Radda celebrated its wholesale launch at the PGA Merchandise Show, January 2019.
Radda’s approach to the game of golf and its apparel/lifestyle is unique to the marketplace. Radda will focus on the lifestyle of the brand’s target golfer, not just the sport. Its primary goal is to demonstrate to the Radda customer that Radda is just like them. The game does not define us, rather it is an integral component of our lives and passions and Radda aims to be an indispensable part of the total individual.
For further information please visit Radda’s new website at www.raddagolf.com.
Contact:
AL Abrams
JHamilton PR
al@abramsgolfsolutions.com
646.210.7016
