The Association of Golf Merchandisers (AGM) and Jennifer Morton present Elevated Social Media Strategies to Boost Engagement and Maximize Success
Phoenix, AZ – On Wednesday, August 18, 2021, at 2:00 pm Eastern, the AGM will present a captivating live seminar inviting the participant to take a deep dive into today’s social media landscape. Learn generational communication preferences and explore top tips on increasing engagement through Facebook, Instagram, and video storytelling.
Entitled Elevated Social Media Strategies to Boost Engagement and Maximize Success, this seminar provides actionable steps to conduct an audit of current social outreach efforts and offers how to guides to increase effectiveness and maximize reach moving forward.
Jennifer Morton, Marketing Manager for the AGM, compiles the latest research and brings over 16 years marketing expertise to the conversation. Through Morton’s history in the golf industry, she has developed marketing programs that have consistently resulted in her former on-course retail outlet being recognized as the most awarded golf facility in America by industry associations, including being the recipient of the Best Use of Social Media national award by Golf World Magazine. In this seminar, she utilizes this experience and offers step-by-step instructions on how to improve reach and avoid common pitfalls.
According to Desane Blaney, AGM Executive Director, “The world of social media is constantly evolving with changing algorithms and new players emerging on the scene every year. Crafting effective messages for social media is only half the battle. The real trick is having your posts seen.”
The average business Facebook page post only reaches 1.1 – 2.2% of a brand’s followers. For a golf course or brand seeking to produce better results, it is necessary to think beyond the “page.” Elevated Social Media Strategies to Boost Engagement and Maximize Success will provide actionable tips on how to do just that.
The cost for this live seminar is $25 for AGM members or $49.99 for non-AGM members. To register, sign up at https://form.jotform.com/211256453767157
For participants pursuing certification in the Association of Golf Merchandisers’ Retail Manager Program, this educational program satisfies one of the additional AGM courses/seminars/webinars that are required to receive certification. PGA members will receive one REQUIRED Member Service Requirement (MSR) credit for completion of this educational program.
About the AGM’s Certified Retail Manager Program
No matter the size, today’s golf shops are seeking more profitable retail operations that require a cohesive buying plan. Yet, many merchandisers, buyers, and golf professionals struggle to bring their big ideas to fruition. The Association of Golf Merchandiser’s Certified Retail Manager Program guides participants through the necessary and proven steps to become a successful and profitable buyer. In this program, participants learn buying strategies, allowing them to:
- ADDRESS critical strategy questions such as:
- How to plan your merchandise mix
- How to calculate inventory levels
- How to buy with a focus on profitability
- EXPLORE the basic fundamentals of how to run a retail golf shop
- LEARN the importance of building and utilizing an Open-to-Buy and the importance of increasing turn rates and managing inventory levels
- DISCOVER how to avoid some of the industry’s most common buying pitfalls, how to buy for your store using a proven model of success, and how to quickly learn from experience
For more information on the AGM’s Certified Retail Manager Program, visit https://mailchi.mp/agmgolf/retail-strategies
To download a brochure on the program, visit: https://mcusercontent.com/b4873d3d8c44f0c7cf76083f5/files/dd8717e4-f9e9-4395-b7cd-0df70863098a/2_page_brochure_Certified_Retail_Manager_Program_final_WEB_042921.pdf
To sign up for the Certified Retail Manager Program, visit: https://form.jotform.com/210965855434160
About the Association of Golf Merchandisers
The Association of Golf Merchandisers is an international, professional organization of golf-related merchandisers and vendors. Members include buyers, merchandisers, golf professionals, students, club managers, owners and suppliers to the golf industry. Headquartered in Phoenix, Arizona, the AGM is a 501(c)(3) not-for-profit corporation founded in 1989 and governed by a 19-member volunteer Board of Directors. The AGM mission of education is to educate, elevate and enhance the golf retail experience.
More than 1,000 individuals representing private, public, resort and off-course golf specialty stores and students are active members of the AGM. Members of PGA of America and PGA of Canada comprise over 30% of the membership. AGM members are responsible for over 1,500 facilities and merchandise sales in excess of $850 million annually. Additionally, over 125 Vendor Partners participate and through their membership, they support AGM retail-related educational programs and networking events. Visit http://agmgolf.org/ for more information.
For details on joining the AGM, visit https://agmgolf.org/joinAGM/benefits/ or https://payhip.com/b/rjOG.
Media Contact:
Jennifer Morton, AGM Marketing Manager – jennifer@agmgolf.org– office: 916-871-2709
Desane Blaney, AGM Executive Director- desane@agmgolf.org – office: 602-604-8250
