BRENTWOOD, Tenn., – PrideSports® congratulates the winner of the 2023 Hero World Challenge at Albany GC this weekend.
After a quiet few weeks following the Ryder Cup, twenty of the sport’s top talents squared off in the Bahamas for one of the final events of the 2023 calendar. The all-star filled field featured a return from several prominent Tour players, and the back-to-back runner-up secured victory in 2023 scoring 20 under par for the 4-day event. The eventual champion trusted Tour Flex Pro replaceable spikes in his Nike TW golf shoes to deliver the performance advantages seen by more than 50% of Tour players during the 2023 FedEx Cup season. Replaceable traction was a clear favorite for the field this week as 18 of 20 of the competitors chose spikes from either Softspikes or CHAMP.
“The Hero World Challenge is a great event to start to bring the calendar year to a close for golf.” said Joe Henderson, President of PrideSports®. “After a quiet fall season, it’s exciting to see who is in top form as these tour players ramp up for the next year. We’re thrilled that nearly the entire field is utilizing replaceable traction and trusts our product to help them compete week in and week out.”
Replacement Softspikes® and CHAMP® cleats can be purchased in the golf section of most large retailers, sporting goods stores, golf specialty and golf course pro shops across the country. Cleats can also be purchased online from any of these locations, your favorite online store or directly from www.softspikes.com
PrideSports® is the undisputed leader in the golf cleat segment with its CHAMP® and Softspikes® brands. The company recommends golfers change their cleats every six to eight months – or even more frequently based on use – to ensure golfers get the maximum performance out of their footwear.
CHAMP’s Helix®, Zarma Tour® and Stinger® cleats, as well as Softspikes’ Pivix®, Pulsar®, Silver Tornado™ and Stealth® cleats, dominate the OEM and secondary market in terms of performance and sales.
More information can be found at www.champspikes.com and www.Softspikes.com, or follow @softspikesgolf and @PrideSportsUs on Instagram, Facebook and Twitter.
About PrideSports
Headquartered in Brentwood, TN with offices across America, Europe and Asia, PrideSports provides traction elements and retention systems to athletic footwear manufacturers around the globe as well providing its CHAMP and Softspikes branded products to retail channels worldwide – maintaining a preeminent position within golf, soccer, baseball, football and other sports. In addition, the company provides a full line of golf accessories and is the largest producer and distributor of golf tees in the world, with brands including Pride Golf Tee®, Pride Professional Tee System® (PTS) and Zarma Fly Tee®.
Media Contact:
Katie Kotarak
katie@thebrandamp.com
The Brand Amp
