A Better Together story: two organizations united by a shared mission to help golf brands and their retailers grow and thrive in wholesale.
The Association of Golf Merchandisers (AGM) is pleased to announce that RepSpark, an AGM Vendor Partner since 2021, has elevated its commitment to the association from Gold to a Platinum-Level Vendor Partner.
What began as a shared belief that the golf industry deserves better wholesale tools and stronger partnerships has grown into one of the most meaningful vendor relationships in the AGM community.
Better Together: A Shared Vision for Golf’s Wholesale Ecosystem
RepSpark’s mission is to be the most impactful partner for brands and retailers looking to grow and scale in wholesale. RepSpark sits at the center of that relationship, giving brands the tools to sell smarter and giving retailers the experience to buy with confidence.
That mission takes an ecosystem: communities, education, and organizations that are equally invested in helping both sides of the wholesale relationship thrive. In AGM, RepSpark found exactly that.
AGM has long been a cornerstone of professional development for golf merchandisers. Through education, networking, and resources designed to sharpen retail strategy and business acumen, AGM empowers its members to run better businesses and become better partners for the brands they carry. When RepSpark looked at what AGM was building, it saw a mirror of its own values: a commitment to customer success, a belief in continuous improvement, and a community that genuinely wants to see every member of the wholesale ecosystem win.
Elevating to Platinum was a natural next step in a customer success story still being written.
Running Together Toward What Matters
As AGM educates its members to better their businesses, RepSpark wants to stand behind that work byinvesting in the same community, amplifying the same message, and giving golf retail professionals every advantage to succeed in a competitive and ever-evolving wholesale landscape. Stronger retailers mean stronger sell-through for brands. Better brand relationships mean more confident buying for retailers. That virtuous cycle is exactly what both AGM and RepSpark exist to fuel.
For RepSpark, this is also deeply personal. More than 80% of green grass shops use RepSpark in their daily operations, according to the 2025 AGM Member Survey. These are storefronts that carry RepSpark’s brand partners every day. Seeing those retailers thrive through AGM’s programming, and contributing to that ecosystem at a deeper level, is exactly what the Platinum commitment represents.
“RepSpark has been in our members’ corner for years, so watching them step up from Gold to Platinum means a great deal to me. The partnerships that last are the ones where both sides keep investing, and that is exactly what this is. I’m glad we get to keep building it together.” — Jennifer Morton, CEO, Association of Golf Merchandisers
Technology Built for Brands and the Retailers Who Carry Them
RepSpark is the number one B2B wholesale ecommerce platform in golf, trusted by more than 150 golf brands including: Sun Day Red, G/FORE, KJUS, johnnie-O, Greyson, Rhoback, OluKai, Turtleson, Oakley, Under Armour Golf, Southern Tide, Vineyard Vines, Sun Mountain Sports, Antigua, and many more.
The platform gives brands powerful tools to manage and grow their wholesale channel, while giving retailers a seamless, intuitive buying experience that strengthens the relationships that drive the business.
From seasonal pre-book and at-once orders to custom embroidery through its Insignia customization engine and event microsites for tournaments and corporate programs, RepSpark makes wholesale faster, smarter, and easier for brands and retailers alike.
That dual focus is what sets RepSpark apart: when brands grow their wholesale business, retailers win. When retailers buy with more confidence and insight, brands win. RepSpark is built for both.
“We are honored to deepen our relationship with the Association of Golf Merchandisers as a Platinum-Level Vendor Partner. AGM plays a vital role in connecting and educating golf retail professionals, and we are proud to support an organization so committed to the success of the industry. The work AGM does to educate and elevate its members aligns perfectly with everything we believe in—that when brands and retailers are equipped to grow, the whole industry wins. Becoming a Platinum partner was the natural next step in showing up for this community the way they deserve. We look forward to continuing to provide technology that helps brands and retailers grow, collaborate, and succeed together.” — Meghann Butcher, Founder and CEO, RepSpark
What’s Ahead
Together, AGM and RepSpark share a vision of strengthening golf’s wholesale ecosystem through education, innovation, and meaningful industry connections. The expanded Platinum partnership will create new opportunities to support AGM members in the seasons ahead—bringing resources, technology, and a unified voice for the brands and retailers that make golf commerce possible.
This is Better Together in action.
About the Association of Golf Merchandisers (AGM)
Founded in 1989, the Association of Golf Merchandisers (AGM) is a 501(c)(3) professional organization with more than 900 buyers and 200 vendor partners committed to advancing the golf merchandising industry. AGM is dedicated to elevating retail standards, strengthening industry relationships, and delivering continuous education across key metrics, visual merchandising, promotions, and buying strategies, fostering profitable collaboration between golf retail buyers and vendors. Learn more at agmgolf.org.
About RepSpark
RepSpark is the number one B2B wholesale ecommerce platform in golf, trusted by more than 150 golf brands, including Sun Day Red, G/FORE, KJUS, johnnie-O, Greyson, Rhoback, OluKai, Straight Down, Turtleson, Oakley, Under Armour Golf, Southern Tide, Vineyard Vines, Sun Mountain Sports, Antigua, and many more.
Founded in 2007 and headquartered in Anaheim, CA, RepSpark connects more than 100,000 retailers to the brands and sales teams they buy from every day. According to the 2025 Association of Golf Merchandisers Member Survey, 80% of green grass shops (more than 9,000 in all) use RepSpark in their retail operations. The platform is designed to make wholesale ordering faster, smarter, and easier, supporting seasonal pre-book and at-once orders, custom embroidery through its Insignia customization engine, event microsites for tournaments and corporate programs, and more. RepSpark has been named to the Inc. 5000 list of fastest-growing private companies for four consecutive years, and the platform is SOC 2 Type II certified and GDPR compliant. To learn more or to start using RepSpark, visit www.repspark.com/golf-brands.
Media Contacts
Megan Fidler | Director of Marketing, Association of Golf Merchandisers megan@agmgolf.org | (916) 717-4138
Eric Gandarilla | Content Manager, RepSpark | eric.gandarilla@repspark.com
