Golf Business Magazine November/December 2021 Issue Just Released!
Charleston, S.C. — An attention to data, and its meaningful impact on course operators and golf organizations, is prevalent throughout the November/December 2021 edition of Golf Business magazine, the official publication of the National Golf Course Owners Association (NGCOA).
“All The Dashboards, All Wired Together,” this edition’s cover story by David Gould, reveals how business innovation has helped ease the significant lack of alignment between the facility, the golf professionals and the customers… and how organizations like ClubCorp are using this data to their advantage.
Plus, learn how “Troon Golf Mines Customer Info For Gold” (pg. 40), dive into the “technical disruption” proving to be the genesis of McConnell Golf’s growth (pg. 46), and find out more about the “big data” marketing moves being made by Metolius Golf (pg. 18).
Browse these stories, the latest “Vantage Point” from NGCOA CEO Jay Karen, golf industry advocacy alerts, remarkable destinations, stories from the pro shop and more.
Click here to READ the latest Golf Business digital flipbook: https://bit.ly/GB-Nov-Dec
Click here to SUBSCRIBE to Golf Business magazine: www.golfbusiness.com/custserv.aspx
About Golf Business Magazine
Golf Business magazine is the official publication of the National Golf Course Owners Association (NGCOA). With six editions per year, readers can browse the latest articles highlighting industry trends and tactics, as well as a spotlight on destinations and insightful stories from across the golf landscape. From the pro shop, to the 18th green, and every stop in between, it’s the only publication dedicated to those responsible for the success of a golf operation.
About the NGCOA
The National Golf Course Owners Association (NGCOA) is the leading authority on the business of golf course ownership and management. The association represents and promotes the interests of golf courses as the principal businesses and economic assets of the game of golf. The not-for-profit organization is the only trade association dedicated exclusively to golf course owners and operators. Through advocacy, education and information resources, purchasing programs and networking opportunities, the NGCOA helps golf course owners and operators run more successful businesses. Learn more at ngcoa.org or call 800-933-4262.