$331 MILLION IN AUGUST SALES MARK ALL-TIME HIGH AUGUST, PREVIOUS RECORD MONTH IN 2006
Kissimmee, FL., – On the heels of the U.S. Open, golf’s second major of 2020, Golf Datatech, LLC, the golf industry’s leading independent market research firm for retail sales, consumer and trade trends, has announced that U.S. retail golf equipment sales for August 2020 were up nearly 32% over the same period in 2019, exceeding the previous all-time high August (2006), by 15%.
In total, U.S. golf retail equipment sales for August 2020 were $331 million, compared to August 2019, which were $251 million, and the previous record year of August 2006, which were $287 million. Additionally, five equipment categories, set all-time records for August: balls, irons, wedges, bags and gloves. Overall, golf bags were the best performing equipment category in August, up 55% vs. August 2019, while YTD bag sales are up 5%.
“Golf Datatech started tracking golf equipment sales in 1997 and we have never seen a surge like what has happened in the summer of 2020, coming out of the worldwide shutdown from COVID-19,” said John Krzynowek, Partner, Golf Datatech, LLC. “While the overall 2020 U.S. retail golf equipment market is still down 4.1 % YTD from 2019, this spike is nothing short of remarkable considering the game and business of golf was shut down for a good part of the spring season.”
Krzynowek adds, “The August sales record, which followed an all-time record month in July, is great news for the industry moving forward. It indicates how popular golf is today, especially as an ideal social distancing activity. Newcomers are coming into the game, existing golfers are playing much more, and those who once played but left for a while are returning, which is the perfect combination to drive rounds played and spike equipment sales at retail.”
The August surge in U.S. retail golf equipment sales follows Golf Datatech’s recent report on July 2020 equipment sales of $388.6 million, which was also an all-time high since the Company started tracking data in 1997. For more information on Golf Datatech, call 888-944-4116 or visit www.golfdatatech.com.
About Golf Datatech, LLC
Golf Datatech, LLC (www.golfdatatech.com) was established in 1995, and since that time it has become the industry’s gold standard for accurate and timely information on retail sales, inventory, pricing, and distribution of golf products through the on and off course channels. In 1998, the Company extended its reach into consumer research, strategic sales, and marketing consulting. In 2006, the Company expanded its retail and consumer research programs into the United Kingdom and in 2008 added markets in Europe. Golf Datatech now produces the first-ever digitally driven golf retail sales reports for the US, UK, Sweden, France and Germany.
Contact:
Jared Minski (jared@mastrocomm.com)
Mastro Communications @ 732-469-5700
Suzie Phillips (sphillips@golfdatatech.com)
Golf Datatech, LLC @ 407-944-4116
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