Iconic performance eyewear brand donates proceeds and raises awareness to help reduce veteran suicide
SAN ANTONIO – Revo, the global leader in high-performance polarized eyewear, is proud to announce its partnership with Face the Fight®, a national initiative dedicated to dramatically reducing veteran suicide. Launching during Suicide Prevention Month, the campaign offers customers 25% off purchases at Revo.com with code FACETHEFIGHT, while donating 30% of proceeds from purchases using the code to Face the Fight.
Face the Fight was launched in 2023 by founding partners USAA, Reach Resilience, and the Humana Foundation. Today, the initiative has grown into a movement of more than 250 coalition organizations, working across the country to break stigma, fund proven solutions, and ensure no veteran has to fight alone. Since its launch, Face the Fight has impacted more than 355,000 lives, trained 30,000 people in suicide prevention skills, and is projected to save 6,500 lives by 2032.
“We are eager to lend our voice and engage our customers in this partnership with Face the Fight during Suicide Prevention Month,” said Cliff Robinson, CEO of Revo. “Mental health is a critical issue that affects countless veterans and their families. At Revo, we believe in the power of time outdoors to restore balance and connection. Just as our lenses help people see the world more clearly, this partnership helps ensure our veterans are seen, supported, and never left to fight alone.”
The partnership comes at a pivotal moment. According to the 2024 National Veteran Suicide Prevention Annual Report, 6,407 veterans died by suicide in 2022, and the veteran suicide rate remains nearly 60% higher than the national average. Yet progress is being made: suicide rates among young veterans and women veterans showed meaningful declines, reflecting the impact of targeted prevention strategies.
“Every conversation, every action, and every partner matters in this fight,” said Babs Chase, Executive Director of Face the Fight. “By joining with Revo, we are amplifying awareness and investing in proven strategies to reduce veteran suicide. This partnership is another example of how cross-sector collaboration can spark hope and save lives.”
The collaboration will extend beyond September into Buddy Check Week in October and through Veterans Day in November, reinforcing the importance of connection, community, and mental health for those who have served.
For more information on Face the Fight and details about how to get involved, visit www.WeFaceTheFight.org. To support the partnership, shop at www.Revo.com and use code FACETHEFIGHT. Customers will also receive a limited-edition Revo × Face the Fight cleaning cloth and a QR-code business card insert with resources, while supplies last.
About Face the Fight®
Launched in 2023 by founding partners USAA, Reach Resilience and the Humana Foundation, Face the Fight has made strides by bringing together a like-minded coalition of organizations and partners to help reduce veteran suicide through a multi-pronged approach that includes charitable giving, public education and awareness. Face the Fight is a life-saving initiative dedicated to supporting every veteran, regardless of their unique needs and challenges, and dramatically reducing veteran suicide. WeFaceTheFight.org
About Revo
Founded in 1985, Revo quickly became a global performance eyewear brand known as the leader in polarized lens technology. Revo sunglasses were first created by utilizing lens technology developed by NASA as solar protection for satellites. Now, 40 years later, Revo continues to build on its rich tradition of technology and innovation by offering the clearest and most advanced high-contrast polarized eyewear in the world. Revo sunglasses and goggles are sold globally on Revo.com and in the optical, golf and specialty channels. Revo has two flagship retail locations: Soho, New York City and Barcelona, Spain.
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