Revo Announces the Launch of Capsule Collection with Men’s Lifestyle Brand, johnnie-O
New York, NY (May 15, 2020) –Revo, the iconic sunglass brand known for its NASA-based polarized lens technology, has launched a capsule collection with johnnie-O, the modern men’s lifestyle brand.
The collection fuses Revo’s signature cutting edge technology with johnnie-O’s East Coast classic meets Southern California lifestyle aesthetic. The result is a polished yet laid-back collection of sunglasses featuring four distinct styles– Pursuit, a versatile sports wrap; Venture, a flattering timeless square; Aspire, a lightweight navigator featuring rubber temple tips; and Wingman, the quintessential aviator.
“Our brand heritage and leadership in lens technology are what set Revo sunglasses apart, but the opportunity to partner with cool brands like johnnie-O is what really excites us,” said Cliff Robinson, Revo CEO. “It’s more fun when you enjoy the people with whom you collaborate; I love johnnie-O clothing and felt this really was THE perfect fit! We couldn’t be happier with how the collection turned out.”
Wingman in Gunmetal with Graphite lens; photo courtesy of johnnie-O
“We are often approached by other bands to do collaborations, but when Revo approached us, it was a no brainer,” said John O’Donnell, johnnie-O founder. “I have always been a big Revo fan going back to my days at UCLA in the mid 80’s, and to have my very own johnnie-O by Revo sunglasses is very cool. If only I had them back with me at the Sigma Nu house!!!”
The Revo x johnnie-O capsule collection is available exclusively on Revo.com and johnnie-O.com, and retails for $189 – $199.
As a proud partner of Brands x Better, through May 31, 2020, Revo is donating 10% of web proceeds to the Meals on Wheels COVID-19 Response Fund.
About Revo
Founded in 1985, Revo quickly became a global performance eyewear brand known as the leader in polarized lens technology. Revo sunglasses were first created by utilizing lens technology developed by NASA as solar protection for satellites. More than 35 years later, Revo continues to build on its rich tradition of technology and innovation by offering the clearest and most advanced high-contrast polarized eyewear in the world.
About johnnie-O
johnnie-O, started by John O’Donnell in 2005, is a branded lifestyle apparel company, founded in Santa Monica, CA, that embodies living your best life. From our signature 4-button polo to the patented “Tweener-Button” and PREP-FORMANCE line, the johnnie-O brand continues to innovate and define a modern, enduring style fusing East Coast style with a Southern California vibe.
About Brands x Better
Brands x Better is a coalition of brands who are committed to providing aid in a time of crisis. All coalition members have pledged to donate 10% of their proceeds to charities during the COVID-19 pandemic. Learn more at brandsxbettter.com.
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For all media inquiries, please contact:
Kristin Durante
kdurante@revo.com
VP, Marketing
