SIMONS ISLAND, GEORGIA – The RSM Classic, an Official PGA TOUR Event hosted by the Davis Love Foundation, has selected Peter Millar as the exclusive apparel partner for the 2021-2022 tournaments. The RSM Classic is played on the Seaside and Plantation Courses at Sea Island Golf Club in Georgia’s Golden Isles each fall.
“We are excited to partner with the Davis Love Foundation on The RSM Classic”, said Scott Mahoney, Chairman and CEO of Peter Millar and G/FORE. “Through this partnership, we will be proud to help the children and family charities which benefit from proceeds of The RSM Classic.”
“The selection of Peter Millar as our Official Apparel Sponsor was a natural fit for us,” said The RSM Classic tournament Executive Director Mark Love. “They have a long history with Sea Island and are a great partner with all the Sea Island shops.”
The relationship between Peter Millar and Sea Island dates back to 2005 when Scott Mahoney and Sea Island acquired a majority interest in the apparel company. Mahoney said that “Sea Island’s iconic status and long, cultured history really helped build and transform Peter Millar into a lifestyle brand.” Peter Millar continues to have a major presence in the shops on Sea Island including a Peter Millar Collection shop, and Peter Millar participated in its National Pro-Am earlier this month.
Several Peter Millar brand ambassadors, including Harris English, Patton Kizzire, Hudson Swafford and Josh Teater live on Sea Island and train at the Sea Island Golf Performance Center. The 2015 RSM Classic champion Kevin Kisner is also a Peter Millar brand ambassador.
“We are delighted to have Peter Millar as the Official Apparel Sponsor of The RSM Classic,” said Andy Bosman, RSM’s Principal, Chief Marketing Officer. “Our company’s relationship with Peter Millar spans more than a decade. We consistently receive positive feedback from our management team, employees and clients about the quality of Peter Millar’s performance golf attire.”
As part of the partnership, Peter Millar apparel will be worn by the Davis Love Foundation staff, Foundation Club and tournament volunteers. In addition, Peter Millar will host a shopping spree for Pro-Am participants and be the primary provider of tournament merchandise available onsite during tournament week and online this fall at rsmclassic.com.
Proceeds from The RSM Classic benefit Special Olympics, Boys and Girls Club and many other charities focused on children and families.
About The RSM Classic
The RSM Classic is an official PGA TOUR event hosted by professional golfer and 2022 US President’s Cup Captain, Davis Love III. The tournament is held at Sea Island Golf Club on St. Simons Island in Georgia’s Golden Isles. The Davis Love Foundation, a 501(c)3 nonprofit organization, manages and operates the tournament, and has donated more than $22.2 million to charities that support children and families in need. For more information about The RSM Classic and the Davis Love Foundation, visit rsmclassic.com.
About Peter Millar LLC
Peter Millar LLC, a division of Richemont S.A., is a leader in the design, marketing and distribution of premium lifestyle products. Peter Millar has achieved remarkable growth and success by supplying the highest quality products to a premium limited distribution. Peter Millar offers a wide range of casual sportswear, tailored dress furnishings, and luxury and performance golf attire. The Company’s brand names include Peter Millar, Peter Millar Collection, Peter Millar Tailored Clothing, Peter Millar Dress Furnishings, and Crown Sport Performance Apparel.
For more information, visit PeterMillar.com, become a fan of Peter Millar on Facebook at http://www.Facebook.com/PeterMillar/, and follow the brand on Twitter and Instagram at @PeterMillar and @PeterMillarGolf.
About Sea Island
Since 1928, Sea Island has been known as an exceptional destination appealing to those who appreciate gracious service and heartfelt hospitality. Sea Island entices families, outdoor enthusiasts, and those simply wanting to refresh and it is the only resort in the world to have received four Forbes Five-Star awards for 13 consecutive years. As the only U.S. resort to host a G-8 Summit of world leaders, Sea Island provides exceptional settings and service for conferences and executive retreats.
Located on the southeastern coast of Georgia, Sea Island features five miles of private beach, a Beach Club, tennis center, fishing, Shooting School, and nature and children’s programs, as well as three championship golf courses, including Seaside and Plantation, home of the PGA TOUR’s RSM Classic. Located on St. Simons Island, The Inn at Sea Island offers casual accommodations with access to many Sea Island amenities. Broadfield, a Sea Island Sporting Club and Lodge, offers seasonal hunting and fishing opportunities.
Enhancements recently debuting at The Lodge include six new cottages, an oceanfront pool, pool house, and an 18-hole putting course, called Speedway. Early 2019 brought an all-new, 17,000-square-foot, state-of-the-art Golf Performance Center, and October brought the reopening of Plantation Course, completely redesigned by local residents Davis and Mark Love of Love Golf Design. The four-bedroom King Cottage, with 4,200 square feet, private hitting bay, catering kitchen, and views of the sea debuted in November 2019. Learn more at SeaIsland.com
Media Contact:
Melanie Trotter
RSM Classic Media Director
704.807.2173