Overseeing TMRW Sports’ Golf Businesses, Hack Brings Experience from Sony Sports, Ryder Cup Europe & the DP World Tour
ORLANDO, Fla. – TMRW Sports has named Rufus Hack as president, golf, where he will lead all of thecompany’s golf businesses, including TGL presented by SoFi in partnership with the PGA TOUR, WTGL in partnership with the LPGA, SoFi Center and other TMRW Sports golf initiatives in development. Most recently, Hack served as CEO of Sony Sports. He previously was COO of the PGA European Tour (now DP World Tour) and Ryder Cup Europe, as well as managing director for European Tour Productions. In the newly created role, Hack will relocate with his family from London to Orlando and report to Mike McCarley, founder and CEO, TMRW Sports. Elevate Talent was retained byTMRW Sports to lead the search for this role.
“As TMRW Sports enters its next phase of growth, Rufus will help lead and scale our golf business through his deepexperience across the sport,” said McCarley. “His addition strengthens our leadership team as we continue to work closely with our partners to grow TGL presented by SoFi ahead of its third season, prepare for the upcoming launch of WTGL and other golf opportunities on the horizon.”
“Sports are changing fast, with fans demanding faster, more interactive, and engaging formats. TGL presented by SoFihas set the benchmark for innovation within the existing ecosystem, in partnership with the PGA TOUR. With the launch of WTGL in partnership with the LPGA this fall, we have an unmatched opportunity to harness this momentum and lead golf’s next era.” said Hack.
As CEO of Sony Sports, Hack oversaw five global business units, including Hawk-Eye, STATSports, Pulselive, Beyond Sports and KinaTrax. During his tenure, Sony Sports expanded partnerships with 23 of the world’s top 25 global sportsleagues and more than 800 professional sports clubs. Previously, as COO of the PGA European Tour and Ryder Cup Europe, Hack led content, production, media sales, business development, strategy, finance and legal operations. Asmanaging director of European Tour Productions, he oversaw a team of more than 200 employees producing live and recorded golf coverage worldwide, drove the commercial strategy for European Tour and Ryder Cup content, and negotiated more than 25 international media rights agreements.
About TMRW Sports: (pronounced “tomorrow sports”)
TMRW Sports is focused on building modern approaches in sports, media and entertainment. By creating new leagues for a new age, TMRW Sports is forging pathways and experiences for generations of fans in partnership with establishedleagues like the NFL, PGA TOUR and LPGA. TMRW Sports’ first project, TGL presented by SoFi, is a primetime team golf league in partnership with the PGA TOUR that reaches 152 countries and territories worldwide and has been described as a “high-energy arena spectacle”
by Vanity Fair, “pure entertainment” by GQ and “golf’s boldest new venture” by Fast Company. Launching in the fall,WTGL will feature teams of the world’s best women golfers in partnership with the LPGA. TMRW Sports is also developing a professional flag football league for women and men in partnership with the National Football Leagueand 32 Equity, the NFL’s collective investment vehicle. Founded by Tiger Woods, Rory McIlroy and sports executiveMike McCarley, TMRW Sports is supported by an influential and diverse investor group of athletes, celebrities and business leaders from the worlds of sports, media, technology and finance. For more, visit TMRWSportsGroup.com.
TMRW Sports Media Contact:
Chris Reimer – SVP, Communications – Golf Chris.Reimer@TMRWSportsGroup.com, 904-806-6614
