Free your staff from routine calls while Sagacity AI answers the phone, books tee times, and converts demand into bookings.
SCOTTSDALE, Ariz., – Sagacity Golf today announced the launch of Sagacity AI, a conversational chat and voice assistant built specifically for golf courses. Sagacity AI runs on a course website and phone system, answering golfer questions, booking tee times, and handling routine requests around the clock.
“Golfers want service, but staff is often stretched thin,” said Francis Halpin, Chief Intelligence Officer at Sagacity. “We can give every course a new digital team member that never takes a break and that knows the course, understands golfers, and can talk or chat with them any time, on any device.”
Benefits and key capabilities
Sagacity AI is built around the daily demands of the golf shop while giving golfers a faster, richer way to interact with the course. It takes on repetitive questions so staff can focus on players in front of them instead of answering the same calls all day.
With Sagacity AI, courses can:
- Book more rounds by converting late night calls, website visits, and missed inquiries into paid tee times through a branded chat and phone experience.
- Reduce front desk stress by offloading constant questions such as “What are your rates?” “Do you offer memberships?” and “Are you cart path only today?”
- Create a richer digital experience with a course image gallery in chat that showcases signature holes, practice areas, clubhouse spaces, and dining rooms.
- Capture higher value leads using smart forms for outings, tournaments, memberships, lessons, and events that route directly to the right staff member.
- Serve more golfers with support for 28 languages and 20 lifelike voices across both chat and phone, helping facilities welcome travelers and international guests.
Sagacity AI pulls live information from the tee sheet, weather services, and course event calendars, so golfers see current rates, conditions, and availability without staff needing to manually update the website.
Built to fit existing golf technology
Sagacity AI integrates directly with existing tee sheets and course websites, so courses do not need new hardware or a full site redesign. It connects with leading tee sheet platforms such as Club Prophet, Club Caddie, EZLinks, foreUP, Lightspeed, Quick18, and OMNI, booking directly into the same systems staff use every day.
The same AI that powers the website chat can also answer incoming phone calls, so golfers get consistent information whether they are online or on the phone.
“Our web agent has completely transformed how guests use our site. They can instantly get the answers they’re looking for and even search for and book tee times directly through the agent—no staff assistance needed. This has freed up our team to focus on the guests standing at the counter, improving service and increasing in-person sales. Since adding the web agent, we’ve seen smoother interactions, fewer basic questions, and happier guests who arrive prepared and ready to play.” – Martin Ort, General Manager, Desert Canyon Golf Club
Availability
Sagacity AI is available now for public, municipal, resort, and daily fee golf courses, as well as management companies that oversee multiple properties. To see a live demo, courses can visit the Sagacity website or contact the company to schedule a walkthrough.
For a limited time, Sagacity Golf is offering an introductory program that lets golf courses experience Sagacity AI at no cost. Courses can activate Sagacity AI and see how 24/7 phone answering and tee time booking reduces missed calls, lightens staff workload, and drives more direct bookings—risk free.
About Sagacity Golf
Sagacity Golf provides data driven software and services that help public golf courses grow revenue with less manual work. The Sagacity product suite includes dynamic pricing tools, the Quick18 tee sheet, custom mobile apps, Sagacity AI, and benchmarking products that compare course performance to the local market.
Founded in 2019 and headquartered in Scottsdale, Arizona, Sagacity Golf serves courses across North America that want to improve pricing, streamline operations, and build stronger relationships with their golfers. Learn more at www.sagacitygolf.com
Press Contact:
Matt Arnzen
VP Marketing
Sagacity Golf
marnzen@sagacitygolf.com
